Senior Manager of Product Marketing, quip
$150-165k
Oral care products, advice, and services
Open for applications
Oral care products, advice, and services
101-200 employees
Open for applications
$150-165k
101-200 employees
Company mission
To change oral care habits from a have-to chore to a want-to ritual.
Role
Who you are
- The ideal candidate has the ability to be highly executional and look holistically at commercial planning, but will also think strategically about both short-and long-term opportunities for the business
- This person understands the value of relationship-building and cross-team influence to drive results, and must possess a keen marketing / consumer curiosity, and the strong leadership skills to pursue each project with enthusiasm and passion
- The candidate must also possess very strong project management skills, a facility with consumer insights approaches, the ability to grasp regulatory and IP requirements, an understanding of the omni-channel complexity for product launches and how retailer timelines and decisions come into play
- If you are experienced in innovation in hardware and consumables, you have an appetite for disruption and bringing award winning products to market in innovative ways, we’d like to hear from you
- 4-7+ years experience in brand marketing, innovation, integrated marketing or product marketing with proven results
- Experience with innovation pipeline development and consumer research & insights preferred
- 2+ years in a managerial role requiring strong cross-functional working relationships.
- Creative, self-directed and resourceful marketer with a desire to establish a best-in-class program for quip
- Excellent relationship-building, verbal and written communication skills. Strong attention to detail
- Must have strong project management skills -- ability to be strategic and execute
- Experience collaborating with cross-functional groups at a dynamic company
- Keen awareness of process and what needs to happen when in order to effectively manage many moving parts of equal importance under tight deadlines
- Research and quantitative skills to analyze performance data, uncover insights, and make recommendations for improvement
- Ability to work and achieve success in an ever-changing, fast-paced environment
What the job involves
- We are a fast-growing “startup”-turned-grownup looking for a Senior Manager of Product Marketing
- This is a highly motivated individual with a passion for innovation, new product development, in market execution, and continuous improvement to lead product marketing for quip
- This is a unique opportunity to shape strategy that drives in-market success as well as our innovation pipeline and product development plans within a dynamic, fast-growing marketing organization
- Lead strategy through cross-functional team to identify opportunities for new innovation and product development for both hardware and consumable products
- Develop and implement product marketing messaging and market requirements through hardware development process and creative development process
- Responsible for ensuring quip is addressing opportunities for unmet consumer needs with oral care products and services, category trends and distribution opportunities
- Manage a holistic product development strategic plan to capitalize on opportunities and gain cross-company buy-in to bring developments to market
- Ensure the team is engaging in best practices related to marketing requirements documentation and ensuring that constraints are researched, corroborated, and observed and updated through development
- Collaborate with broader marketing team and channel teams to infuse insights from the development process into the creation of go-to-market plans to launch new innovation across DTC and retail, including messaging frameworks, packaging design, sell-in decks, and campaign creative briefs
- Lead the marketing aspects of end to end project management for new product commercialization; defining the brand/product strategy at the front end of the process and leading the Go-to-Market steps in coordination with the Product development project manager
- Monitor existing product performance and feedback from consumers on product experience; develop research plans and test & learn initiatives to gain insights into how to continuously improve existing portfolio products
- Make recommendations on product categories and specific product improvements needed based on consumer feedback
Our take
Consumer product companies have long dominated their space with little competition or pricing pressure. However, technological innovation and an increased awareness of the importance of dental hygiene calls for innovation in the dental care industry.
quip is doing just this by producing innovative dental care products that are sold direct-to-customer as an automatic subscription service. While companies such as Shyn, Goby and Buck Brush Co. present competition in the electronic toothbrush industry, Quip’s partnership with Target demonstrates it could be ahead in the race.
The company has raised funding of over $160M to date, which has been invested into expanding its global footprint whilst scaling its personal care platform. It also acquired several smaller companies such as Toothpic and released its own electric toothbrush, described as "industry-disrupting" due to its three-month battery life. With these achievements under its belt, the future is one of great excitement for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2024
$15.5m
LATE VC
Aug 2021
$100m
SERIES B
Total funding: $167.8m
Company HQ
Fulton Ferry District, NY
Leadership
Lauri Kien Kotcher
(CEO)Joined quip in 2023 as CEO. Previously the CEO of The Shade Store and Hello Products. They also served as a Senior Advisor at L Catterton, as a CMO and SVP of Global Brand Development at Godiva Chocolatier, as a Managing Director at Lehman Brothers, and as the Head of Global Marketing at Pfizer Consumer Healthcare.
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