Marketing Analytics Manager, Point
$114.8-194.4k
Salary dependent on location + Equity
More information about location
Helping homeowners to sell equity in their homes
Job no longer available
Helping homeowners to sell equity in their homes
501-1000 employees
Job no longer available
$114.8-194.4k
Salary dependent on location + Equity
More information about location
501-1000 employees
Company mission
To help homeowners become free of their debts and be able to unlock the wealth in their homes.
Role
Who you are
- 4+ years of experience in marketing/media analytics, preferably in high-growth DTC or performance marketing environments
- Proven track record working with advertisers managing $30M+ in annual media spend
- Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools
- Strong analytical skills with knowledge of media attribution, A/B and Incrementality testing
- Experience collaborating closely with marketing, growth, and data science teams
- Natural curiosity and a data-driven mindset with a passion for problem-solving
- Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment
- Strong communication skills with the ability to influence and present to senior stakeholders
What the job involves
- We are seeking a highly analytical, proactive Marketing Analytics professional with deep expertise in media performance analysis within the direct-to-consumer (DTC) space
- You will play a pivotal role in evaluating, optimizing, and scaling our multi-channel media investments—including Direct Mail, SEM, Paid Social, and Programmatic—at significant scale ($30M+ annually)
- As the analytics leader for our marketing channels you'll partner with channel owners to translate complex data into actionable strategies that improve acquisition efficiency, optimize CAC/LTV ratios, and ultimately accelerate our mission of democratizing home equity
- This is a unique opportunity to join a high-impact team, directly influence strategic business decisions through analytics, and help shape the future of home equity financing at Point
- Channel Performance Analysis: Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, identifying opportunities for improved scale and efficiency
- Strategic Influence: Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making
- Media Attribution & Incrementality: Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies
- Stakeholder Reporting: Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams
- Budget Optimization: Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI
- Campaign Experimentation: Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics
- Data Ownership: Write advanced, optimized SQL queries to pull, transform, and QA complex datasets from various internal and third-party sources, ensuring data accuracy and performance at scale
Our take
Purchasing a property can result in immense debt. Home buyers must often take out bridge loans to finance their purchase whilst continuing to live at their current residence.
Point provides property financing by providing a share of a homeowner's equity in advance to fund the purchase of a new home. The startup evaluates the finances of an applicant and purchases their property, obtaining a stake in the property if it is sold within ten years.
Point claims to prevent its customers from taking on crippling debt to fund a property purchase, and has helped nearly 10,000 homeowners across the United States. The company expanded from 16 to 28 total geographies in 2024, followed by a commitment to $2.5 billion in home equity investments in 2025. This large commitment exemplifies Point's growth and power within its industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$115m
SERIES C
Mar 2019
$22m
SERIES B
Total funding: $145.5m
Company benefits
- Health Insurance: Point provides platinum-rated plans for medical (Anthem Blue Cross or Kaiser Permanente), dental and vision (The Standard). We cover 99% of employee premiums and 75% of dependent premiums
- Generous Vacation: Take time for yourself and your family when you want - Point has an unlimited vacation policy
- Continued Learning: We encourage all team members to attend events hosted by our investors, external workshops and conferences. We believe in continuous improvement and want to support employees on their professional journeys
- Family Friendly: Point will top off state applicable PFL earnings, as well as two weeks of fully paid leave to be available after exhaustion of state PFL. In addition, employees will receive 4 weeks: s of fully paid transition time. For the first consecutive four weeks after returning to work following parental leave, and following exhaustion of all other paid leave benefits, the employee may work part-time, meaning two or three days per week, and will receive 100% of regular base pay
- Work From Home Stipends: With employees working remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office.remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office
Company HQ
Downtown North, Palo Alto, CA
Leadership
Eddie Lim
(Co-Founder)Studied Computer Science at Harvard. Co-founder & CTO of Metails. Worked in Product Design at Facebook. Also Co-founded: Trial Pay Inc; Yub, Inc; and TXN.
Eoin Matthews
(Co-Founder)Co-founder & VP of Development at Metails. Part of the Founding Team of Sendgrid. Worked at Rakuten for 6 years, leaving as VP of Business Development. Became VP of Business Development at VigLink. Founded popt.com. Was a Board Member on viethope.inc for 5 years.
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