International Marketing Manager, Alteryx
Digital & Online Programs
Analytics & data science automation
Job no longer available
Analytics & data science automation
1001+ employees
Job no longer available
1001+ employees
Company mission
To put data and AI to work for the Intelligent Enterprise.
Role
Who you are
- We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo.
- You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
- 5+ years of experience in digital marketing, with a focus on international markets
- Strong knowledge of SEO and SEM best practices, with a proven track record of improving website performance
- Experience with digital marketing tools and platforms, including content syndication, social media advertising, and online analytics
- Exceptional project management skills and the ability to manage multiple initiatives simultaneously
- Strong analytical skills and experience using data to drive decision-making
- Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and cultures
- Familiarity with marketing automation tools and CRM systems
What the job involves
- The International Marketing Manager for Digital & Online Programs will play a pivotal role in driving Alteryx's marketing strategy across the EMEA and APJ regions. This position will work closely with the Global Campaigns and Digital Teams to execute global marketing initiatives while also creating tailored programs specific to international markets. The ideal candidate will have a strong background in digital marketing, including SEO and SEM, and will be instrumental in enhancing Alteryx’s online presence and engagement
- Collaborate with Global Campaigns and Digital Teams to execute global marketing programs in the EMEA and APJ regions
- Develop and implement region-specific digital marketing strategies that align with global objectives
- Create and manage a comprehensive digital marketing plan, incorporating content syndication, LinkedIn, Google, Twitter, and online advertising
- Optimize digital campaigns for maximum reach and engagement, ensuring alignment with Alteryx’s brand messaging
- Utilize expertise in SEO and SEM to enhance the visibility and performance of Alteryx.com in international markets
- Conduct keyword research, competitor analysis, and ongoing optimization to improve search engine rankings and drive traffic to localized sites
- Work closely with the Campaigns Team to execute global webinars and marketing campaigns tailored for international audiences
- Develop and manage email marketing and nurture programs to engage leads and drive conversions
- Monitor, analyze, and report on the effectiveness of digital marketing initiatives, utilizing data-driven insights to inform future strategies
- Continuously assess and refine digital tactics based on performance metrics and industry trends
- Serve as the primary point of contact for international marketing initiatives, ensuring alignment and communication with global teams
- Gather and incorporate regional insights and feedback to enhance program effectiveness
Salary benchmarks
Our take
Alteryx brings a suite of tools to automate data driven processes on a large scale, massively speeding up data based procedures. The system also uses AI to analyse data and provide insights to enable rapid decision making.
What Alteryx does differently from other data science tool developers is focus on the accessibility of its software, taking a low code/no code approach. This allows for greater collaboration between people with differing skill sets, speeding up processes for its users.
The business has made some strategic partnerships over time, most notably with Snowflake and Blue Prism. And with AI becoming more, Alteryx is projected to make major inroads in its market as more companies turn to automated solutions for data analysis.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2015
$85m
SERIES C
Oct 2014
$60m
SERIES B
Total funding: $217m
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Dean Stoecker
(Executive Chairman)Dean began his career as a Sales Manager at D&B and Strategic Mapping for 6 years, before working as CEO of SRC for 13 years. In 1997, he co-founded Alteryx, serving as CEO from 2010, and has been Executive Chairman since 2020.
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