Director, Client Leadership, Croud

• Proven experience in client leadership, media planning, and cross-functional team management
• Strong understanding of media activation or media planning, SEO, influencer marketing, analytics, and industry trends
• Excellent communication and leadership skills to drive client success and business growth
• Experience establishing & overseeing team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up
• Experience defining high level strategy and holistic management of the media plan development, implementation, and execution
• Experience Leading strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Experience supporting development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Experience Identifying key target insights based on client brief necessary for formulating strategic recommendations, and ensuring alignment into broader long-term goals
• Experience maintaining an in-depth knowledge of the client business and competitive landscape
• Experience ensuring teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
• Demonstrating an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams

Desirable

• Croud is recruiting a Director, Client Leadership to lead a client portfolio and Croud offering in New York
• Together we want to create a best in class client experience for the brands we work with and ensure the best agency and client relationship
• Build trusted partnerships and experiences with our clients as the senior POC on the day to day account management
• Lead with agility on cross-functional teams to achieve client visions and ambitions, aligning internal goals and solutions with client objectives
• Shape media planning and presentations with cross-functional teams, including strategy, planning, media activation, reporting, measurement, SEO, and influencer marketing
• Develop and innovate product solutions for clients, navigating client needs, cross-functional teams, the agency, and industry standards to deliver desired outcomes
• Participate in the US Management team, with potential international collaboration on a case-by-case basis
• Contribute to the Croud leadership team and community, driving business growth and enhancing our proposition
• As Director, there is no such thing as a typical day as you will constantly be challenged to build brands, push partnerships & bring new thinking. You responsibilities will be broken in to 8 parts
• Client Leadership and Management:
• Be a lead POC on day to day delivery and account management on your client(s)
• Lead key meetings and status alongside the cross-functional teams; supporting any junior members of the team to deliver with quality
• Crystallize and communicate objectives and brief internal teams on how that translates into day to day account management
• Client Engagement and Workflow:
• Identify smarter ways to work and provide impactful value to clients
• Challenge clients to focus on proactive, strategic actions when their priorities or expectations do not meet standards
• Manage client expectations alongside the scope commitments and hours
• Build trusted relationships with client stakeholders and work with a cross-functional team to drive stakeholder mapping and engagement
• Media Delivery and Development:
• Lead and shape integrated media planning and campaign planning for growth or performance objectives, alongside planning and media activation team
• Work closely with media measurement and reporting functions to ensure media performance is delivering and reporting against key KPIs and driving actionable insights
• Work closely with cross-functional leads across S&P, Media Activation, and Analytics to drive integrated campaign and media activity, performance, optimization and reporting
• If required, work with an integrated agency team, SEO, Influencer and/or in-house client teams to deliver
• Team Leadership:
• Influence and guide internal cross-functional teams, navigating challenges and opportunities
• Initiate client team specific systems to improve performance and deliver growth seamlessly
• Provide direct feedback and solutions to improve client relationships and work
• Drive cross-functional team workflow solutions to meet KPIs and deliver outcomes; alongside project management
• Growth Development:
• Identify and develop growth opportunities internally and with external partners
• Collaborate with partners (including but not limited to Google and Meta) for commercial growth and product development
• Propose new and innovative solutions across the media and marketing landscape to continuously deliver scalable and repeatable solutions for our clients
• Quality Assurance:
• Maintain a strong focus on the quality assurance of outputs and deliverables to ensure they meet or exceed client expectations, thereby consistently delivering value to our clients
• Collaborate with department leads for quality assurance on high-profile workstreams and they are data-evidenced or logic-backed rationale
• Lead and contribute to strategic meetings, status and high-profile client deliverables ensuring they meet the quality and standards of the client meeting purpose
• Issue and Health Management:
• Maintain strong relationships through rapport and relationship building with clients
• Identify and address internal capacity, client margins, and health issues
• Keep track of client health through regular 1:1, internal health trackers and formalized surveys with our clients