Product Marketing Manager, SoundCloud
Fan
$100-120k
+ Employee stock ownership plan
More information about location
Next-generation music entertainment ecosystem
Job no longer available
Next-generation music entertainment ecosystem
501-1000 employees
Job no longer available
$100-120k
+ Employee stock ownership plan
More information about location
501-1000 employees
Company mission
To empower artists and fans to connect and share through music.
Role
Who you are
- 4+ years in Product Marketing or a related field
- Passion for the future of music and knowledge about music industry dynamics
- Communication chops with a track record of presenting to both senior management and external audiences
- Good judgment and an ability to handle complex situations with clarity and confidence
- Strength in establishing good relationships, building trust and managing stakeholders
- Overall adaptability and organization skills; comfort managing multiple projects and setting priorities
What the job involves
- SoundCloud is looking for a Product Marketing Manager who will work at the intersection of our product, music, and marketing teams
- The Product Marketing Manager role spans the most exciting parts of our business, from understanding and anticipating customer needs – be it hobbyist creators, professional artists or music listeners and fans – to building out positioning, messaging and go-to-market strategies for various products and features
- As a Product Marketing Manager at SoundCloud, you will play an important role in shaping product strategy and driving revenue growth
- If we can’t sell it, we probably shouldn’t build it. Interacting with teams across the entire organization, you will work cross-functionally to develop and execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings and capitalize on emerging opportunities
- Develop and execute product marketing strategies aligned with company objectives
- Leverage internal and external data to identify audiences, trends, and competitive landscapes
- Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
- Lead the implementation of effective go-to-market plans for product and feature launches, holding stakeholders accountable to ensure successful execution
- Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
- Drive the creation of marketing assets and product-related content
- Serve as a key stakeholder in product pricing and packaging strategies to maximize revenue
- Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
- Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
- Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
- Research trends, risks and opportunities in the music industry and digital streaming
- Establish expertise in and enable stakeholders on a set of verticals and audiences
- This role will report into the Director of Product Marketing
Our take
Founded in 2007, SoundCloud recognised the need for an artist-first platform. The company set out with a clear mission: to empower independent artists by providing the tools and resources they need to grow and build their careers.
Today, SoundCloud boasts over 40M artists on its platform, far outpacing Spotify, which has 11M. As a result, SoundCloud is the largest audio discovery platform in a rapidly growing market. According to MIDiA Research, the independent artist market is poised for continued revenue growth in the coming years, further solidifying SoundCloud's place in the industry.
The company plans to scale its audience and expand its services through new offerings, such as the SoundCloud "roster". This tier system is designed to provide artists with significant creative and financial resources, along with market support, rivalling major record labels. While artists retain ownership of their copyrights, they will be represented by SoundCloud, further enhancing the platform's appeal to independent creators.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $468.2m
Company HQ
Mitte, Berlin, BE
Leadership
Eliah Seton
(CEO)Previously President at SoundCloud. Before joining the company, he worked as President of Independent Music and Creator Services at Warner Music Group and was the President of the Alternative Distribution Alliance.
Salary benchmarks
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