Product Marketing Director, Veeam
Velocity
$171.8-440.2k
OTE
Salary dependent on location
More information about location
Data backup & recovery platform
Open for applications
Data backup & recovery platform
1001+ employees
Open for applications
$171.8-440.2k
OTE
Salary dependent on location
More information about location
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams
- Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses
- Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement
- Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership
- Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes
- Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred
What the job involves
- We are seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business. This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments
- Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director will translate product innovation into scalable GTM programs that help customers quickly understand why Veeam, why now, and why our solutions are the right choice
- Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities
- Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy
- Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams
- Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market
- Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy
- Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates
- Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments
Our take
The increasing reliance of businesses on data, plus the growing volume of data generated, is making organisations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying the recovery process whilst also making it more capable and efficient.
The company's solutions focus on simplifying backups for virtual machines, achieving any recovery objective, maximising investments and reducing management overhead. It currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000.
Veeam also continuously introduces product updates, such as cloud-native solutions to protect data across AWS, Azure, and Google Cloud. It has recently appointed new leadership to help drive growth and product development across international markets, as it aims to sustain its leadership position and help clients fight back against increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(President & CEO)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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