GTM Enablement Lead, HoneyBook

• 3+ yrs experience in a product education role—translating complex product concepts into clear, engaging, and actionable training materials—within a SaaS or high growth tech environment
• Demonstrated success in a highly cross-functional role with excellent stakeholder management skills
• Experience measuring and optimizing enablement initiatives through data-driven insights, ensuring continuous improvement
• Familiarity with AI-driven tools and emerging technologies and the ability to educate teams on their applications within the product
• Strategic enablement vision: you connect enablement to business outcomes like revenue growth and product adoption
• Customer empathy: you deeply understand member needs and incorporate that perspective into training and positioning
• Operational rigor: you’ve built and scaled internal enablement programs with clear goals, timelines, and measurable results; driving product awareness, adoption, and cross functional alignment
• Communication excellence: you distill complex topics into compelling, digestible training content
• Collaborative mindset: you align stakeholders across teams and foster shared understanding and adoption

Desirable

• We’re looking for a Go-to-Market (GTM) & Product Enablement Lead to ensure that our GTM teams have a deep understanding of our products, members, markets, and AI capabilities
• This role is your opportunity to build and scale impactful enablement programs from the ground up, empowering teams across the organization to launch products - including AI powered features - with confidence, tell compelling stories, and serve our members with deep empathy
• We’re a company deeply invested in product excellence and member impact
• In this role, you won’t just be a facilitator of knowledge, you’ll be a strategic partner helping drive product adoption, team alignment, and customer satisfaction
• Design and execute training programs around new product releases, AI features, and general product knowledge
• Build a scalable framework for ongoing education—including onboarding, workshops, and knowledge-sharing
• Develop and lead AI-focused enablement to help teams understand and position emerging AI capabilities
• Create a company-wide enablement program centered on learning about the product, our members, and our market
• Maintain a central library of enablement materials that are current, accessible, and actionable
• Lead initiatives that foster empathy for our members by sharing insights on who they are, their needs, and how they use our products
• Translate market insights into impactful enablement strategies aligned with GTM execution
• Own the internal go-to-market enablement strategy for product launches, ensuring teams are fully prepared to drive adoption
• Improve operational processes for product releases—templates, messaging consistency, and training alignment
• Partner with People Operations to onboard new hires with effective product education
• Ensure continuous learning via structured learning paths and team-focused workshops
• Run a monthly skills or research session for the company
• Establish and track success metrics (e.g., product adoption, CSAT, training effectiveness)
• Continuously iterate and improve enablement programs based on feedback and outcomes