Midweight Creative, LADbible Group
Online social publisher
Open for applications
Online social publisher
201-500 employees
Open for applications
201-500 employees
Company mission
To give the new youth generation a voice, building communities which laugh, think, and act.
Role
Who you are
- It’s an opportunity that requires excellent creative skills and an in-depth understanding of youth culture to be able to run the process from ideation to overseeing production, whilst also demonstrating commercial awareness and our ways of working at LADbible Group
- We’re looking for a confident presenter, someone who can create a compelling narrative and articulate our creative proposition, as well as someone who is happy working solo and as part of a wider team
- 3+ years creative experience in a social-led creative, marketing or advertising environment
- Practical craft skills as well as conceptual thinking
- Experience in a fast-paced, quick turnaround environment
- Ability to manage multiple projects simultaneously
- Understanding of how budgets work, scope of work and realistic deliverables
- Deep understanding of the role that video/social content plays in every project
- Proven track record delivering creatively and commercially successful projects
- Interest in youth culture, pop cultures and social good
- Ability to design pitch presentations in Keynote, PowerPoint, Google slides etc
What the job involves
- We’re looking for a conceptual Creative to lead and own creative ideation, strategy and execution for our branded pitches, campaigns and original social content executions
- Reporting in the Associate Creative Director
- Lead projects from briefing to delivery, working with the rest of the creative team
- Develop strong social-first ideas and challenge briefs and strategies where necessary
- Be a content specialist, understanding the roles and production constraints of different content types (especially video) on social platforms
- Specialise in social-led activations but be familiar with creating integrated campaigns, with an understanding of how to use everything from OOH to experiential in your campaign strategies
- Communicate and champion creative thinking and technical execution to clients throughout each project
- Be detail-oriented when it comes to project accountability
- Understand how to brief craft specialists: Animators, Designers, Directors, Talent etc. to deliver projects against your creative vision
Our take
LADbible Group was founded to revolutionise news and entertainment for the new social media generation. It does this with social media giant brands, such as UniLad and LADbible, providing shareable, viral clips and content. With an agile approach, LADbible group is one of the new age publishers that have quickly become competitors to traditional, mainstream media networks.
In 2018, LADbible Group bought out its biggest rival company, UniLad. Moreover, whilst its audience has traditionally been predominantly male, LADbible Group has also launched a new female-focused brand, Tyla. These moves have successfully led to the company becoming one of the largest social video publishers, with a global audience approaching a billion.
This sector continues to be competitive with Vice acquiring Refinery29 and BuzzFeed, Group Nine Media & Insider all forming an alliance. With a distinct identity and having established a loyal following, LADbible is in a strong position to thrive within this growing market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
41% female employees
-9% employee growth in 12 months
Company
Company values
- Team first
- Problem solving
- Hard work
Company HQ
Shadwell, London, UK
Articles
Leadership
Arian Kalantari
(Co-founder)Having studied at the University of Liverpool, Arian co-founded LADbible Group with Solly in September 2011. He has served as COO since June 2012.
Solly Solomou
(Co-founder & CEO)Solly co-founded LADbible Group whilst studying Business Management at Leeds University.
Salary benchmarks
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Diversity, Equity & Inclusion at LADbible Group
- Equal opportunities employer
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