Growth Marketing Manager, Phantom
Lifecycle
Crypto wallet built for everyone
Be an early applicant
Crypto wallet built for everyone
201-500 employees
Be an early applicant
201-500 employees
Company mission
To make the digital economy safe and easy to use for everyone.
Role
Who you are
- 3-6 years of experience of of building lifecycle/CRM programs from strategy-to-execution
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders
- Experience with CRM tools such as Braze and other campaign-building tools
- A proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries, prior experience in consumer fintech and trading also a plus
- Strong skills in analytic tools and knowledge of experimentation principles
- In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing
- Strong copywriting skills and creative intuition to support the building of individual campaigns
- We strongly encourage candidates of all backgrounds to apply
What the job involves
- We're seeking a founding Growth Marketing Manager to own and optimize the retention and engagement journey for our trading products at Phantom
- You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive product adoption, and reduce churn
- The ideal candidate brings 3-6 years of lifecycle or growth marketing experience, proficiency with marketing automation and CRM tools, and a deep understanding of user segmentation and behavioral triggers
- You'll work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of Phantom’s largest product lines, trading
- This role spans across our prediction markets, spot trading, and perpetual futures products
- Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces. Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap
- Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership
- Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention
- Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth
- Be a key stakeholder of growth across the company, partnering with our Lifecycle Lead on the contribution and roadmap for lifecycle initiatives
- Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures
- Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments
Our take
Cryptocurrency wallets provide a way to protect secret information that gives users control over your digital assets. Many crypto enthusiasts prefer the wallet option as non-custodial wallets remove the third-party option and users gain full control over their data. Phantom is a cryptocurrency wallet that creates a space for users to buy, send, receive, swap tokens and collect NFTs.
Phantom hosts the Solana blockchain, though Ethereum is generally more popular within the crypto world, Solana is said to have faster speeds and lower transaction costs. Offering the same wallet features as its competitors, the company is setting itself apart with newer features like the “Burn NFTs” feature allowing users to remove spam NFTs sent by attackers and support them in dodging NFT theft prevalent in the sector. The company prides itself on extremely high-security factors.
Founded in 2021, the company has an impressive firm valuation of $3B and has earned its place as a top-rated crypto wallet. As the crypto space continues to evolve, Phantom is positioning itself not just as a wallet, but as a comprehensive platform for managing the full range of digital assets and decentralized applications.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2022
$12m
SERIES A
Dec 2021
$4m
SEED
Total funding: $16.3m
Company benefits
- Daily meal benefit
- Unlimited PTO
- Comprehensive health plans
- Learning & development
- Montlhy wellness benefit
- Global company offsites
Company HQ
SoMa, San Francisco, CA
Leadership
Brandon Millman
(Co-Founder & CEO)Prior to co-founding Phantom in 2021, Brand was an Engineering Manager & Tech Lead at 0x Labs and a Senior Engineer at Twitter.
Chris Kalani
(Co-Founder & CPO)Chris previously spent nearly 3 years at 0x Labs as a Director of Design and General Manager of Match. Before that, they co-founded Wake where they served as the CEO for over 4 years.
Francesco Agosti
(Co-Founder & CTO)Francesco previously worked at 0x Labs as a Software Engineer and Tech Lead. Prior to that, they were a Software Engineer at Yelp and a Lead Engineer at Code at Uni.
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