SEO & AI Specialist, KAYAK
Office located in Friedrichshain, Berlin
Travel search engine
Job no longer available
Travel search engine
1001+ employees
Job no longer available
Office located in Friedrichshain, Berlin
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- A proven track record in the SEO industry (preferably with an in-house team), other digital marketing experience
- Hands-on exposure to LLM or generative-AI workflows (e.g. prompt design, content generation, entity extraction), experience with automating
- A strategic understanding of large scale SEO: your projects scale globally and bring measurable results
- A handle on the latest developments in the SEO industry, particularly as it relates to AI, but only believe what you have tested yourself
- A hardworking, proactive and self starting mentality; you take initiative, ownership and accountability, and are able to develop a project independently once goals are set
- Excellent English verbal and written communication skills with the ability to create detailed specifications and documentation
- Understanding of modern front-end markup (principally HTML and CSS)
- Product management experience
- Excellent quantitative skills – proficiency with numbers and data analysis is needed
- You have a familiarity and strong interest in AI technologies and SEO tooling (Google Search Console, SEMrush, Screaming frog, Chat GPT, Gemini)
What the job involves
- As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others
- From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark
- Our focus is on building the best travel search engine to make it easier for everyone to experience the world
- KAYAK is looking for an SEO & AI Specialist to sit at the crossroads of organic search, AI and product
- You will use AI tools to optimize SEO team workflows for improved output, speed and consistency
- You will collaborate with different partners across the company to help develop and implement SEO and AI strategies to turn insights into tangible search growth at scale across several domains in both traditional and large-language-model LLM organic search engine results (e.g. ChatGPT, Perplexity)
- This role will track industry trends and performance to identify opportunities for growth and efficiency within the team
- By pairing classic SEO craftsmanship with modern AI tooling and proprietary experimentation platforms we will uncover, test and scale new projects that move the needle for travelers and for the business
- Play an active role in the planning and execution of the SEO product roadmap which covers 36 domains (in 33 countries) with up to 8 travel verticals each
- Develop and operationalize generative workflows to accelerate SEO tasks such as keyword research, specification and documentation creation, general reporting, meta-data generation, and content gap analysis
- Coordinate your efforts in the team and with collaborators within the global organization (e.g. Marketing, Engineering, Product)
- Work closely with our dedicated SEO engineering team to optimize and improve our SEO product landing pages and drive product development to make real business impact
- Plan, launch and refine page templates, internal-linking structures and scalable content systems informed by algorithmic and user-behaviour signals
- Own and be accountable for your projects; set clear briefs and requirements and ensure the tracking, monitoring and reporting of results is transparent and shared with the wider team
- Use proprietary and third-party tools to assess opportunities, quantify performance and analyze competitors, suggesting tactical changes as a result of your observations
- Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce rate) and performance in traditional search results and LLM search results (e.g. CTR, share of voice)
- Stay ahead of the curve about AI in SEO. Keep track of new search-ranking developments, and opportunities for increased search visibility in AI Overviews and in search results of LLMs, then still what matters into concise, action items
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
South End, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
Salary benchmarks
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