Associate Manager of Lifecycle Marketing Operations, Ro
$106-130k
+ Equity
More information about location
Telehealth primary care platform
Open for applications
Telehealth primary care platform
501-1000 employees
Open for applications
$106-130k
+ Equity
More information about location
501-1000 employees
Company mission
To help patients achieve health goals by delivering the most convenient and effective care possible.
Role
Who you are
- 3-5+ years of experience in CRM, lifecycle marketing, or marketing operations
- Strong analytical mindset with the ability to interpret data and optimize based on insights
- Excellent communication skills, with the ability to present complex information clearly
- Systems-based thinking, you approach problems through the lens of first principles and over-index on building scalable, resilient systems
- Self-starter mindset with strong prioritization, problem-solving, and cross-functional collaboration skills
- Experience with marketing automation, personalization strategies, and API integrations for dynamic content
- Understanding of email deliverability best practices and compliance regulations (CAN-SPAM, GDPR, TCPA, etc.)
Desirable
- Experience working with Braze and/or Liquid
- Hands-on experience in HTML, CSS, and templating languages like Liquid
- Familiarity with SQLProficiency in BI tools such as Looker, Mixpanel, or equivalent
What the job involves
- We are seeking a highly analytical problem solver to join our Growth team as an Associate Manager, Lifecycle Marketing Operations
- Reporting to the Manager, Lifecycle Marketing, you will play a key role in managing data pipelines, tracking performance, and optimizing our operational processes
- Your expertise in data analysis, marketing automation, and process improvement will support Growth initiatives and drive impactful business outcomes
- Oversee workflow tools and CRM systems, ensuring customer data integrity and accuracy in partnership with Tech and Product
- Own the creation of technical briefs for CRM-related projects, collaborating closely with stakeholders from Product, Tech, and Legal
- Monitor CRM data for key operational insights (open rates, deliverability, event tracking) to ensure accuracy and system reliability
- Assist in developing scalable data pipelines and automation processes to enhance reporting and campaign execution
- Partner with Growth Analytics and Lifecycle strategists to build dashboards that inform lifecycle marketing strategy
- Identify opportunities for automation and process optimization within the marketing technology stack
- Ensure data integrity, scalability, and accessibility for lifecycle marketing initiatives
- Analyze performance trends across customer segments and channels, providing data-driven recommendations
- Lead evaluation, implementation, and optimization of marketing technology solutions
- Establish scalable, well-documented processes to drive consistent and repeatable outcomes
- Oversee and improve the QA process, maintaining high-quality standards and automating where possible
Our take
Ro is a healthcare startup that connects patients directly to physicians, nurses, and pharmacists. The founders of Ro established the company because they felt that health insurance wasn’t working as it should, as the pooled cost of expensive treatments means that the price of individual doctor visits is inflated.
Ro’s primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. Instead of having to travel to a doctor’s office, Ro customers can access a video conference with a physician on-demand, from the comfort of their own home.
In order to tap into the global medical market, which is worth over $4 trillion, Ro raised $150 million at a valuation of $7 billion in 2022. It has expanded to more health areas, such as skincare and mental health, and launched an online pharmacy. Despite this, a substantial number of layoffs in spring 2022 indicated that Ro's accelerated growth had caused problems with its internal organization. Having now narrowed its focus and spending more on less, Ro has streamlined its operations and looks to continue on a steady upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$150m
LATE VC
Mar 2021
$500m
SERIES D
Total funding: $1.0bn
Company benefits
- Medical, dental, and vision membership
- Equity for all team members
- Flexible time off
- Paid parental leave, and flexible work arrangement
- Well-stocked office with snacks and bi-weekly free lunches
- Gym, learning, and development stipends
Company HQ
Chelsea, New York, NY
Leadership
Zachariah Reitano
(Co-Founder)Previously a Teacher at General Assembly and co-founder of Shout Inc., in 2013. They are now an Entrepreneur in Residence at Prehype.
Saman Rahmanian
(Co-Founder & Chief Product Officer)Previously a Senior Art Director at Crispin Porter + Bogusky and founder of Tischen in 2010. They were also a Partner at Prehype and founder of Managed by Q.
Rob Schutz
(Co-Founder & Board Member)Founder of Snagged.com. Experienced as a Senior Consultant at CGI specializing in healthcare, they also served as Director of US Marketing and USer Acqusition at kgb and as VP of Growth at BARK.
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