Head of Brand & Storytelling, Otter.ai
$250-280k
AI notetaker, transcription & insights
Open for applications
AI notetaker, transcription & insights
201-500 employees
Open for applications
$250-280k
201-500 employees
Company mission
To create smarter tools that free people up to do their best work.
Role
Who you are
- Has a love of their craft. You know the power of the brand and have a passion for making yours stand out in a way that drives impact
- Showcases proven chops in brand, communications, or integrated marketing roles at B2B SaaS companies, ideally including time at a company under ~$500M ARR where you had to be scrappy and hands-on rather than purely strategic
- Holds a track record of building or substantially sharpening a brand's narrative and voice — not just maintaining one you inherited
- Can leverage direct experience running PR/comms (media relationships, announcement strategy) and social/community, either as a generalist owner or across multiple prior roles
- Carries strong writing and editing skills; you can produce a sharp press release, a compelling exec byline, and a scroll-stopping social post yourself
- Operates with a comfort with ambiguity and a bias to ship: you'd rather put a workable brand framework in front of the team this month than a perfect one next quarter
- Is ready to own a function end-to-end and is equally comfortable setting the strategy and rolling up their sleeves to build
What the job involves
- We're hiring our first Head of Brand & Storytelling to give Otter.ai that voice. This is a builder's role: you'll bring structure to a brand promise, tone, and identity that reflect our evolution, and you'll turn that foundation into the narratives, media moments, and content that make the case — loudly and credibly — that Otter.ai is the category leader
- You'll own brand strategy end to end, including PR, communications, social, and community. Leading this small team, you'll be in the room defining the brand promise and in the weeds writing the press release, briefing the analysts, and shipping the social post
- Great storytelling requires great storytellers, words are your passion and you feel at the top of your craft. Knowing how and where those words drive impact is your superpower
- Brand strategy & identity:
- Define and codify Otter's brand promise, personality, tone of voice, and verbal identity system. Make sure it's usable, not just aspirational (think brand guidelines people actually open)
- Be the internal source of truth on what Otter sounds and feels like, partnering with product, design, and marketing so the brand shows up consistently everywhere — in-product copy, campaigns, sales decks, support, social
- Evolve brand positioning as the category shifts from "meeting transcription" to AI-native conversational intelligence, keeping Otter ahead of where the market is going, not just where it's been
- Own the strategy for brand campaigns, working with our in-house creative team and agencies to increase brand awareness
- Narrative & thought leadership:
- Build the core narratives that position Otter.ai as the category leader. A point of view on the future of voice, turning meetings into action, and AI that's distinct from "another AI notetaker."
- Develop executive thought leadership (bylines, talk tracks, interviews) that puts Otter's leadership in front of the right audiences and outlets
- Turn product milestones, customer results, and market moments into stories worth covering — not just announcements
- Work with our partnerships team to develop our brand partnership, including sports and 3P events
- PR, communications, social & community:
- Build out our organic social strategy and execution across channels, with a sharp point of view on which platforms and formats actually move the needle for Otter's audience
- Build and nurture community — the people who already love Otter — into a channel that reinforces the brand and drives organic advocacy
- Choose channels based on impact, not habit: know where your audience actually pays attention and put effort there first
- Expand our PR and comms impact: press strategy, media relationships, announcement planning, and (where useful) agency management
Our take
Otter specifically thought of business professionals who are running from one meeting to the next, while juggling multiple projects with various teams. The company's technology integrates with platforms like Zoom, providing a way to record meetings and convert speech to text in real-time. It then streamlines communications for smarter, more collaborative, and more productive meetings—the first use of conversational AI to turn meetings into an actionable workflow.
This allows people to benefit from captioning, as well as teams to have a written record of the conversation, which can be edited and shared. Its AI can also highlight and comment on important sections of a meeting transcript, and automatically tag action items. In addition to businesses, students and universities – including UCLA, Tulane, and Western Kentucky – use the tool to increase accessibility.
The platform is used in more than 230 countries and has transcribed over 100 million meetings. Otter is far from alone in the audio transcription market, estimated to be worth nearly $41.89 billion by 2030, with Google’s free transcription tool posing a potential threat, as well as competitors such as Rev.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$10m
CONVERTIBLE
Feb 2021
$40m
SERIES B
Total funding: $73m
Company benefits
- Compensation: With highly competitive salaries and equity option packages, everyone's an owner here.
- Hybrid Working: You can mix and match working from our Mountain View or San Francisco office, plus a couple days from home.
- Social Gatherings: Quarterly gatherings in the Bay Area for some team real fun and authentic connection.
- Health and Wellness: Comprehensive medical, dental, vision, life insurance, disability, and wellness benefits that start the first day you do.
- PTO: Start with a minimum of 15 days of paid time off, plus up to 18 weeks for maternity leave and 8 weeks for paternity leave.
- 401(k): Plans to help meet your retirement goals because we care about your future.
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Sam Liang
(Co-Founder & CEO)Earned a PhD from Stanford and then joined Cisco as a Senior Software Engineer. Worked as a Tech Lead at Google and is a member of the Forbes Technology Council.
Yun Fu
(Co-Founder & CTO)Has a PhD in Computer Science from Duke. Worked as Yahoo's Principal Software Engineer and was Head of Infrastructure at Particle Media.
Salary benchmarks
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