Lead Product Marketing Manager, Applovin

• 5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms
• Proven track record of leading product launches and driving user growth across digital channels
• Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord)
• Strong storytelling skills—you can translate product features into compelling user-facing narratives
• Data-driven and comfortable with experimentation, funnel metrics, and performance analysis
• Experienced in cross-functional collaboration across product, engineering, marketing, and data teams
• Strong project management skills with the ability to manage multiple launches simultaneously
• Builder mindset—you create structure, processes, and systems in fast-moving environments

Desirable

• We are building a global consumer-facing product from the ground up, and we’re looking for a Lead Product Marketing Manager to define how this product goes to market and scales up
• In this role, you will own end-to-end go-to-market strategy, leading product and feature launches while driving user growth across both in-product and external channels
• You’ll play a key role in expanding distribution across social platforms and building engaged user communities that fuel adoption and retention
• This is a highly cross-functional, hands-on role for someone who thrives in ambiguity, understands how products grow in today’s ecosystem, and can turn strong products into scalable growth engines
• Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions
• Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit)
• Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy
• Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption
• Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies
• Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches
• Drive successful global launches that accelerate user acquisition and engagement
• Build scalable growth channels beyond the core product, especially across social ecosystems
• Establish strong user communities that fuel retention, virality, and continuous feedback loops
• Shape how AppLovin brings new consumer products to market at global scale