Senior Product Manager, Upgrade

Website Optimization & Marketing Technology

$190-210k

+ Stock option plan

SQL

HTML

Google Analytics

Optimizely

Contentful

Senior and Expert level

San Francisco Bay Area

3 days a week in office

Offering responsible credit to mainstream consumers

Be an early applicant

Offering responsible credit to mainstream consumers

1001+ employees

FintechB2CBankingLendingCredit cardsSaaS

Be an early applicant

$190-210k

+ Stock option plan

SQL

HTML

Google Analytics

Optimizely

Contentful

Senior and Expert level

San Francisco Bay Area

3 days a week in office

1001+ employees

FintechB2CBankingLendingCredit cardsSaaS

Company mission

To help our customers move in the right direction with responsible financial products that put more money in their pocket.

Job

Company

Role

Who you are

5+ years product management experience, 3+ years in web/martech (fintech preferred)
Experience with financial services compliance and cross-functional stakeholder management
Strong expertise in CMS platforms (Contentful), analytics (GA4, Heap), A/B testing tools (Optimizely)
Technical fluency with APIs, integrations, site performance monitoring and security considerations
Proven track record establishing baselines and driving measurable growth
SEO optimization experience and willingness to learn AI search
Experience building and scaling experimentation programs with measurable business impact
Demonstrated ability to lead teams, ensuring alignment and effectively resolving conflicts across organizational stakeholders
Experience with SQL queries and front-end programming languages such as HTML

What the job involves

In this role, you will lead the implementation of the roadmap for upgrade.com and our marketing technology ecosystem
You'll drive user acquisition, conversion, and compliance while establishing baseline metrics and growing from there
Partner with marketing to define the vision and roadmap for upgrade.com to meet business and marketing goals with a focus on CMS, performance, SEO, gen AI search, and user experience optimization and expansion
Drive enhancements and scale A/B testing programs to boost conversion from site visits to application creation
Lead deployment and integration of marketing tools (CMS, A/B testing platforms, personalization engines) empowering the marketing team to launch campaigns and iterate quickly while ensuring scalability, compliance, and data accuracy
Establish baseline KPIs and drive systematic improvements in site performance, conversion rates, lead quality, and SEO rankings
Ensure compliance with financial services regulations (CCPA, fair lending, accessibility standards)
Partner with Marketing, Design, Engineering, Compliance, Legal, and third-party bank partners on complex initiatives
Align product and marketing teams on campaigns, messaging, and site updates to support marketing campaigns and feature rollouts

Our take

Most credit cards don't encourage the owner to pay down their debt. The longer it takes to pay off the balance, the more money lenders are set to make. Upgrade is an online lender and card issuer doing things differently. The company offers personal loans and credit cards but with a fixed instalment structure and a set number of equal payments. This ensures the balance reduces every month.

The company believes this model reduces default rates, as borrowers are forced to pay down rather than maintain their debt, and it encourages a greater commitment to repay the balance. Further, by combining the ease of a Visa card with the fixed payments and decreased rates of a personal loan, Upgrade sets itself apart from competitors.

In 2021, Upgrade launched its mobile banking and debit card as a strategy to onboard new customers and increase loyalty. The fixed-rate nature of the company's cards is expected to be of use to customers in future years in an environment of rising rates. Upgrade also plans to expand beyond the U.S. in the future, which will represent new challenges for the business as it adapts to alternative regulations.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

18% employee growth in 12 months

Glassdoor (3.9)

Trustpilot (4.4)

Company

Funding (last 2 of 5 rounds)

Nov 2021

$280m

SERIES F

Aug 2021

$105m

SERIES E

Total funding: $547m

Company benefits

Stock option plan
100% paid coverage of medical, dental and vision insurance
Flexible PTO
Opportunities for professional growth and development
Paid parental leave
Health & wellness initiatives

Company HQ

Financial District, San Francisco, CA

Leadership

Renaud Laplanche

(Co-Founder & CEO)

After an MBA at London Business School, Renaud spent 5 years as an Associate at Clearly Gottlieb Steen & Hamilton and co-founded MatchPoint. They then left Oracle after a year to co-found Lending Club in 2006 and co-founded Upgrade in August 2016.

Adelina Grozdanova

(Co-Founder & Head of Investor Group)

Adelina started their career with 6 years at Morgan Stanley after a degree at Princeton. They left banking in 2012 to join Lending Club as VP, and after 3 years co-founded Upgrade, serving as Head of Investor Group since 2016.

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