Marketing Manager, Redstor
IT Service Providers
Cloud backup services and data recovery solutions
Job no longer available
Cloud backup services and data recovery solutions
101-200 employees
Job no longer available
101-200 employees
Company mission
To make data management simple, smart, and safe through infinitely scalable, feature-rich, and cloud-native solutions.
Role
Who you are
- If you're a strategic thinker with a doer mentality, we want you to join our team and elevate our market presence
- Experienced Professional: Minimum 5 years in marketing, with a focus on direct channel marketing to MSPs and VARs, preferably in B2B, tech, or SaaS sectors
- Strategic Visionary: Capable of developing and executing marketing plans that align with Redstor's business goals, with a deep understanding of the MSP and VAR ecosystem
- Content Expert: Outstanding writing skills, capable of producing engaging content tailored to the MSP and VAR audience
- Data-Driven Analyst: Strong analytical skills for measuring campaign performance and deriving actionable insights
- Team Player: Excellent interpersonal and teamwork abilities, capable of collaborating effectively across departments and with partners
- Creative Innovator: Creative thinking and problem-solving skills to navigate challenges and seize opportunities
- Digital Enthusiast: Proficient in digital marketing tools and strategies, with a passion for lead generation techniques
What the job involves
- We're on the hunt for a passionate Marketing Manager with a knack for IT Service Providers
- In this role, you'll be the driving force behind deepening existing partnerships and expanding our network with new MSPs and VARs
- Strategic Partner Development: Craft and implement robust marketing strategies to enrich existing partnerships and attract new MSPs and VARs to our network
- Market Analysis & Segmentation: Dive deep into market research to identify potential partners, customizing engagement strategies that resonate with MSPs and VARs at every stage
- Content Strategy & Creation: Develop compelling content, including case studies, testimonials, blog posts, and sales materials, that highlights the benefits of partnering with Redstor
- Lead Generation & Acquisition: Execute targeted marketing initiatives focused on lead generation and partner acquisition, leveraging digital and traditional channels for optimal impact
- Partner Enablement: Create and manage resources and programs to support partner success, including training sessions, product demos, and co-marketing opportunities
- Performance Tracking & Optimization: Monitor campaign performance and partner engagement, using insights to refine strategies and maximize program effectiveness
- Collaboration & Alignment: Coordinate closely with sales, product, and customer success teams to ensure marketing strategies support Redstor's overall objectives
Salary benchmarks
Our take
Data management services have been essential to enterprise companies for decades, but new and innovative solutions are required to facilitate the migration to cloud-based infrastructure. As opposed to simply backing up their data to hardware, companies must set up backup and recovery for cloud use, monitor suspicious files and malware, whilst ensuring their data infrastructure integrates within staple SaaS applications.
Redstor provides data management, backup, and disaster recovery software, focusing specifically on providing data protection services for servers, computers, and SaaS applications including Salesforce, Microsoft 365, Google Workspace, and Xero. The company's solutions are fully cloud-based and provide end-to-end data management solutions, meaning that no local hardware or additional software applications are required.
Whilst there is an abundance of data management SaaS applications on the market, Redstor stands out with its all-in-one approach, ensuring that migrating data management to cloud infrastructure is accessible and frictionless. Furthermore, the software enables clients to drive consumption of a storage destination of their choice, enabling them to access discounts and rebates whilst maintaining the sovereignty of their data.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Charity days
- Health cover
- Life assurance
- Pension
- One-off WFH allowance
- Team outings
Company HQ
Reading, UK
Leadership
James Griffin
(CEO)Initially joined Redstor in 2019 as CPO before becoming the CEO in 2022. Prior to this, they were a Chief Cloud Evangelist at Vodafone, a Director of Product Management and Senior Director of Strategy & Programmes at IRIS Software, and the Head of Product & Marketing at en Internet.
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