Head of Product Marketing, EverCommerce
EverHealth
$145-175k
+ ESPP
More information about location
Integrated SaaS solutions
Open for applications
Integrated SaaS solutions
1001+ employees
Open for applications
$145-175k
+ ESPP
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- Education: Bachelor's degree in Marketing, Business, Health Informatics, or related field. MBA or advanced degree a plus
- Experience: Demonstrated success in in product marketing, with at least 5 years in a leadership role
- Industry Knowledge: Deep understanding of Healthcare SaaS technology market preferred, B2B SaaS experience required
- Exceptional strategic thinking and planning skills
- Proven ability to lead and inspire teams, driving high performance and results
- Strong communication and presentation skills, with the ability to influence at the executive level
- Expertise in market research, competitive analysis, and customer insights
- Proficiency in marketing automation, analytics, and CRM tools
- Ability to manage complex projects and initiatives in a fast-paced, high-growth environment
- Demonstrated success in launching and scaling products
What the job involves
- We are seeking a Head of Product Marketing to scale and lead the EverHealth Product Marketing Organization
- EverHealth is a business unit consisting of 11 connected and customizable solutions in the EHR, Practice Management, and Patient Communication space
- We simplify and empower the lives of healthcare providers, administrators, and the patients they serve, unlocking efficiencies across the entire patient experience
- The Head of Product Marketing is responsible for defining and executing the EverHealth product marketing strategy
- In this leadership role, you will own driving market research, competitive insights, and market sizing that directly inform product strategy, growth marketing, and go-to-market execution
- You will collaborate cross-functionally with product, marketing, sales, and leadership teams to ensure EverHealth remains ahead of evolving trends in the SMB Healthcare IT space—including Electronic Health Records (EHR), Practice Management, Revenue Cycle Management, and Patient Engagement solutions
- Your insights will play a critical role in identifying growth opportunities, shaping roadmap direction, and enabling GTM teams to win in a competitive and rapidly changing market
- Strategic Leadership: Develop and lead the product marketing strategy, ensuring it aligns with the company’s overall business objectives and market trends
- Scale, lead, and mentor a high-performing team of product marketers, fostering a culture of innovation, collaboration, and accountability
- Market Insights: Conduct comprehensive market research and analysis to identify customer needs, market opportunities, and competitive landscapes in the SMB healthcare provider space
- Own and execute Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) analyses for key healthcare IT segments
- Conduct and synthesize market research to identify emerging trends, buyer behaviors, and unmet needs in the SMB healthcare provider space
- Product Positioning and Messaging: Define and communicate unique value proposition and messaging framework for each product, ensuring they resonate with ideal customer profile (ICP) and buying personas to differentiate our offerings in the market
- Go-to-Market Planning: Oversee the creation and execution of go-to-market plans for new product launches and existing product lines
- Leverage product and market knowledge to support Growth Marketing in the development of high-impact marketing content and campaigns, including product collateral, case studies, thought leadership pieces, and sales enablement tools
- Voice of the Customer (VoC): Develop and evolve EverHealth’s Voice of the Customer (VoC) strategy to ensure customer insights directly inform product, messaging, and service strategies
- Drive collaborative efforts on Customer Advisory Boards (CABs) and feedback programs that shape EverHealth’s service offerings
- Performance Metrics: Establish and track key product marketing performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives
- Collaborate with analytics teams to synthesize usage data, NPS trends, churn analysis, and qualitative feedback into holistic customer insights and trends reporting
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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