Creative Strategist, Outside
$60-75k
Active lifestyle content hub
Open for applications
Active lifestyle content hub
501-1000 employees
Open for applications
$60-75k
501-1000 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- 3+ years of Editorial, Marketing, Creative Strategy or Account Manager experience in Media or agency setting is required
- Strong creative writing, storytelling, and ideation skills with excellent presentation and communication abilities
- Ability to juggle multiple projects in a collaborative, fast-paced environment
- Comfort with leading a team to action and ability to lead teams to success
- Task management with the ability to both strategize and manage a project to completion
- Highly detail-oriented, organized, and capable of prioritizing responsibilities
- Collaborative, team-oriented mindset
- Ability to stay current with evolving media and technology trends
- Proficiency in Slack, Google Suite (Docs, Slides, Sheets), PowerPoint, Excel, and Word
- Experience with Adobe Suite, Canva, Webflow, Asana, and WordPress is a plus
What the job involves
- As a key player on our pre-sales team within the Sales and Ad Marketing department, the Creative Strategist will support the development of compelling sales proposals and proactive pitches
- You will collaborate closely with internal teams (Media Planning, Content, Sales, etc.) to create and deliver innovative, custom, multi-platform creative solutions for our brand partners across all platforms and titles within Outside Inc
- The Creative Strategist will primarily focus on digital, video, custom content (including creator campaigns), podcasts, and print products
- This is an exciting, fast-paced, fun and creative role for someone who thrives in a collaborative environment, is eager to jump in and be involved and bring creative ideas that will contribute to Outside’s award-winning campaigns
- Lead the ideation and development of custom creative solutions for network-wide and individual title pitches for partners in a range of industries from CPG, auto, and tech to endemic outdoor categories, travel, and health/wellness
- Collaborate cross-functionally to build advertiser programs and proposals aimed at driving revenue; including working with content teams, Audience Development, Performance and Post Sales, and Sales Managers
- Work with Sales, Media Planning, and the Creative Strategy team to respond to RFPs, creating tailored materials for client meetings and pitches. This includes strategic storytelling through standard and bespoke Outside materials that both capture the spirit of Outside and meet partner KPI’s, objectives, and goals
- Lead creative brainstorm sessions with your colleagues and collaborators. Succinctly articulate next steps, follow ups, and plans of action across teams and functions
- Assist in the lifecycle of a proposal from ideation + brainstorming to deck-building + refinement all the way through post-sales handoff for execution
- Maintain a high level of creative storytelling, copywriting, and editing of first-to-market, high impact, and relevant content and marketing ideas for prospective Outside partners
- With your creative strategy teammates, ideate new ideas and upsells for returning and annual partners
- Maintain and organize a database of proactive ideas and pitches
- Develop sales opportunities and supporting materials for assigned accounts or categories
- Manage, monitor, and maintain sales materials, assets, templates, Asana boards, and team drives
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content as the popularity of the outdoors is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company HQ
Goss - Grove, Boulder, CO
Leadership
Robin Thurston
(CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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