Associate Product Marketing Manager, Spotify
Podcast Business
$103-147.1k
Plus equity and bonus or commission
1-2 days a week in office
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$103-147.1k
Plus equity and bonus or commission
1-2 days a week in office
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- You have 5+ years of experience in product marketing or marketing within a tech environment
- You have led large-scale initiatives and know how to balance user needs with business outcomes
- You care about creators and have a strong understanding of the podcast, video, or platform ecosystem
- You are experienced in developing product positioning and leading go-to-market strategies
- You collaborate effectively with product, engineering, and data partners to drive impact
- You communicate clearly and influence stakeholders across different levels and functions
- You stay organized and adaptable while managing multiple priorities in a fast-moving, global environment
What the job involves
- Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth
- We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify
- Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities
- This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems
- We are looking for a Product Marketer to own product marketing for our foundational video and podcast creator capabilities
- In this role you will lead the GTM strategy for new creator products and initiatives, influence product strategy in close collaboration with the R&D teams to enable our creators to grow their audience and make a living off of their art
- Finally, you will collaborate with our marketing teams to educate and launch new products to creators
- Lead go-to-market strategies for new creator products and capabilities, from early concept through launch
- Shape product positioning, messaging, and narratives that resonate with creators and reflect real need
- Partner closely with R&D teams to influence product strategy and ensure strong market fit
- Collaborate with global marketing teams to plan and execute launches that educate and inspire creators
- Define success metrics and track adoption, using insights to continuously improve performance
- Identify new opportunities through market analysis, competitive benchmarking, and creator feedback
- Work cross-functionally with research, insights, and product teams to inform roadmap decisions and marketing strategy
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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