Consumer Communications Manager, Etsy
$105-137k
+ Eligible for an equity package, + An annual performance bonus
1-2 days a week in office (Brooklyn, New York)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$105-137k
+ Eligible for an equity package, + An annual performance bonus
1-2 days a week in office (Brooklyn, New York)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 5+ years of experience in consumer PR/communications
- Lives and breathes culture—you’re tapped into what’s new and emerging, always thinking about how Etsy can be part of the conversation
- A creative storyteller who craft compelling narratives, pitch them effectively, and secure impactful coverage
- Brings strong media relationships and knows how to tailor stories that resonate with the right reporters
- A self-starter who thrives in a fast paced environment, balancing multiple priorities without missing a beat
- Leads with optimism and a “can do” attitude
- Nimble and scrappy—you’re resourceful, adaptable, and willing to roll up your sleeves to get things done
- Highly organized, with the ability to manage multiple projects seamlessly
- Strong writing, verbal communication, and media pitching skills
What the job involves
- The Consumer Comms team drives global relevance through a steady drumbeat of organic coverage that strengthens Etsy’s positioning as the go-to destination for original, special items from sellers around the world.
- We play a key role in crafting Etsy’s brand perception and fueling brand love by showcasing what makes our company special, amplifying major initiatives, telling seller stories, and crafting buzz-worthy campaigns that resonate with media and inspire buyers
- Partnering with both internal partners and external PR agencies, we execute high-impact storytelling that makes Etsy unmissable in the media
- Support US consumer PR efforts, helping to craft and implement campaigns that drive lifestyle, trend, and cultural coverage for Etsy
- Play a key role in media relations—building and maintaining positive relationships with journalists, identifying pitching opportunities, and partnering with our agency to drive consistent, high-impact coverage
- Plan, lead, and execute consumer press events around key campaigns, enhancing coverage and strengthening our media relationships
- Build and scale our seller storytelling program by identifying compelling seller stories, packaging narratives, and proactively pitching them to media across verticals
- Balance proactive and reactive storytelling, driving strategic campaigns while staying nimble and jumping on culturally-relevant, buzz moments that make sense for the brand
- Work cross-functionally with Marketing, Social, and Brand teams, as well as the broader Consumer Comms team, to amplify campaigns and find new storytelling opportunities
- Share and amplify media coverage internally, keeping key leaders and partners updated with regular reporting on media moments, campaign impact, and press results
- Source and vet sellers and products for localized media outreach
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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