Vice President of Growth Marketing, HackerRank

• 10+ years of experience leading growth marketing and demand generation teams
• Proven track record growing companies or products in the $20M - $100M range
• Strong statistical and analytical skills
• Expertise in building repeatable, scalable processes
• Expertise with modern sales and marketing tech stacks
• Ability to work cross-culturally and juggle multiple time zones: US, UK, and India

Desirable

• We seek a dynamic and experienced Vice President of Growth Marketing to join our leadership team. This role will drive our growth strategy across both B2C and B2B market segments for all stages of the funnel, including revenue for digital sales
• Reporting directly to our President and CRO, this person will lead a team of growth marketers while working closely with product, marketing, sales, and support to plan and execute growth strategies based on data, analysis, and experimentation. Additionally, they will have proven experience selling and marketing to software developers and other technical audiences through both PLG and enterprise sales motions
• Seeks to deeply understand our markets through data, analysis, and direct observation to formulate effective growth strategies
• Inspires team with compelling strategies and motivates them to innovate, execute, and value success
• Creates measurable goals and establishes strong procedures to monitor performance
• Works closely with cross-functional stakeholders to gain alignment on strategy and execution
• Puts the interests of customer and company above team and self
• Works closely with field sales stakeholders to support field sales objectives
• Works closely with product stakeholders to support digital sales objectives
• Creates customer journey maps for both B2C, B2B
• Establishes funnel metrics for TOFU, MOFU, and BOFU across both B2C and B2B
• Creates effective content and campaigns for SEM, SEO, display, Social Media, Website, email, events, etc
• Analyzes data daily to determine investment decisions (channels, campaigns, and programs), manage budgets, extract key insights, and recommend actions
• Establishes a robust and agile experimentation culture using techniques like growth hacking, continuous A/B testing, and rapid iteration
• Owns and grows digital sales revenue through our self-service subscription products offered to both B2C and B2B customers
• Works collaboratively to ensure digital sales synergy with field sales
• Aligns pricing and packaging strategies to market needs
• Works with product teams to support PLG lead sales motion