Director of Regional Marketing, GitLab
AMER
$155.8-292.2k
Salary based in California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois and Minnesota only and may vary in further locations. + Equity + ESPP
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$155.8-292.2k
Salary based in California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois and Minnesota only and may vary in further locations. + Equity + ESPP
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 10+ years progressive experience in the B2B tech industry with a focus on field marketing, working directly with sales teams
- Team management and development skills, including career development and coaching; experience managing people managers
- Track record of delivering results in line with overall business objectives through operational excellence, including accelerating and progressing pipeline
- Data-driven, using data to measure results and inform decision making and strategy development
- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment
- Knowledge of the vertical space, including financial services, and the unique requirements needed to market to a targeted audience
- You’re a creative thinker with fresh ideas on how to try new tactics and build things from the ground up
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments
- Proficiency in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace
- Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings)
- Proven experience being self-directed and working with minimal supervision
- Experience managing marketing budgets and allocating resources across tactics
- High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders
- You share our values and work according to those values
- Ability to travel if needed and comply with the company’s travel policy
What the job involves
- The Regional Marketing team drives awareness and understanding of GitLab's benefits with integrated campaigns, including in-person and digital experiences
- We are looking for a seasoned marketer and people-leader to drive the development of local field marketing efforts in AMER in close partnership with sales leadership
- This work will include managing a high-performing team of field marketers, and planning and executing an AMER customer-facing event strategy that drives customer value and sources, generates, and progresses pipeline
- Lead AMER regional marketing, building strong and productive relationships with our marketing and sales organization, and other GitLab colleagues
- Be the voice of the field to the broader marketing team, including sales insights and inputs to directly impact marketing strategy and in turn be the primary representative of the broader marketing team to field sales
- Scale field marketing activities and impact, while balancing the unique needs and characteristics of the AMER markets, including Canada and LATAM, while putting GitLab’s customers at the center of everything
- Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly
- Play an active role as part of the Regional Marketing Leadership team; including aligning and connecting strategy to top of funnel of motions, collaborating with ABM to extend and amplify efforts and contribute to local success
- Achieve high and consistent ROI from Marketing programs in AMER, through operational rigor, measurement, and budget and financial management
- Continually experiment, test and iterate programs to define best practice and evolve program as the business grows
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $433.3m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company values
- Collaboration - We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.
- Results - We operate with a sense of urgency and bias for action, and we do what we promise — to each other, customers, users, and investors.
- Efficiency - From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.
- Diversity, Inclusion, & Belonging - We work to ensure GitLab is a place where people from every background and circumstance feel like they belong and can thrive.
- Iteration - We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.
- Transparency - Everything we do is public by default, from our company handbook to the issue trackers for our product.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Diversity, Equity & Inclusion at GitLab
- Diversity, Inclusion, & Belonging is woven into our values and everything we do
- GitLab is home to many dedicated Team Member Resource Groups
- GitLab is a global, multi-cultural organization with team members all over the world
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