Marketing Art Lead, Zynga
$94.2-169.3k
Salary dependent on location
Social game developer
Job no longer available
Social game developer
1001+ employees
Job no longer available
$94.2-169.3k
Salary dependent on location
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- You have a hands-on creative background and an understanding of what it takes to inspire a team of artists to produce marketing creatives that excite and engage an audience
- You are passionate about team collaboration and inclusion, with an ability to communicate cross functionally with other stakeholders
- You aren’t one to settle for status quo and believe in always striving to raise the bar, producing better quality work and performance!
- At least 5 years of professional experience developing and executing video creative
- Expert knowledge of Adobe After Effects, Premiere (expert Photoshop & Design skills a big plus)
- Strong conceptual and visual design skills leading to thoughtful creative executions
- Confident working in an extremely fast-paced environment with multiple projects and quick turn-arounds
- Thorough understanding of consumer-facing ad experiences on social ad platforms (Facebook, Instagram, YouTube) and partner ad networks
- Thorough understanding of (or at least a genuine desire to learn) the nuances of creating video assets for the iOS and Google Play storefronts
- A self-sufficient self-starter with an ability to thrive under the pressure of tight deadlines
- Exceptional communication skills and with a team-first attitude
What the job involves
- Zynga is seeking a talented Marketing Art Lead with experience in video development, graphic design and mobile game marketing to join our world class marketing organization
- Reporting to the Creative Director, this critical role will be responsible for driving the development of all creative executions required to support the effective and efficient marketing of our games across User Acquisition, App Store Optimization, Social/Community, and LiveOps marketing efforts
- You understand the difference between performance marketing and brand marketing and are data focused, with an understanding of KPIs and using those insights to drive creative decisions and performance
- Work with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans
- Lead a team of artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community and LiveOps marketing efforts
- Work with external vendors as necessary to fill production gaps
- Collaborate with the Creative Director to align on a process for constant brainstorming & ideation that become actionable briefs for creative executions
- Maintain and oversee the Ad creation loop, foster & support efficient workflow and team processes
- Define & drive feedback process (internal and external)
- Ensure velocity in process, variety in execution, and volume per cadence
- Lead communication and transparency with the product and game teams
- Foster and maintain a collaborative and reflexive relationship with UA
- Keep stakeholders informed on strategy and production
- Keep up to date with what is going on IN the game - new assets, new content, new features, new levels, events, etc
- Game, Genre, and Competitive Landscape expertise
- Stay up to date in competitor research and the overall mobile gaming landscape
- Research and study what themes, ads, and formats are performing within the genre and for our competitors
- Participate in the ASO planning process by contributing creative and product expertise
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across 175 countries and regions and over 80 million monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. Notable recent activity includes a collaboration with BBC Earth ahead of 2024's Earth day, and grant to develop actionable push notifications that enable gameplay without entering the application.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
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