Senior Growth Marketing Manager, Asana
$182-207k
Organising work in one connected space
Be an early applicant
Organising work in one connected space
1001+ employees
Be an early applicant
$182-207k
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 7–9+ years of experience in growth, performance marketing, or similar role in high growth B2B SaaS environment
- Innovative thinking and passion for understanding how AI is evolving traditional growth marketing tactics
- Stellar communication skills, with the ability to build relationships across functions
- Demonstrated success driving measurable improvements in user acquisition, conversion rate, and funnel performance
- Strong analytical mindset; comfortable working with dashboards, spreadsheets, and experimentation tools
- Experience collaborating with (but not necessarily managing) paid media, email, and web teams
- Ability to balance strategic thinking with hands-on execution
- Strong communication skills and adaptability in a fast-paced environment
- Familiarity with tools such as Google Analytics, HubSpot/Marketo, Webflow/Contentful, Optimizely/VWO, Looker/Mode, or similar
What the job involves
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love
- We create campaigns and content to attract new accounts and inspire current ones to grow with us
- We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- We are looking for a data-driven Senior Growth Marketing Manager to accelerate new user acquisition
- This role sits at the center of our growth engine — developing strategy and partnering closely with our product, paid media, web, lifecycle, and analytics teams to design and scale acquisition programs that drive aggressive signup and pipeline growth
- Build the new user acquisition roadmap, identify new channels, audiences, and tactics, tying initiatives directly to signup and PQL pipeline goals to achieve aggressive Y|Y growth
- Develop hypotheses, build experiments, and optimize core acquisition funnels across paid, web, and lifecycle touchpoints
- Monitor acquisition performance daily/weekly to identify opportunities or risks
- Work with Analytics to deepen understanding of channel performance, attribution, funnel friction, and cohort behavior
- Develop dashboards, reports, and insights to communicate performance and recommendations to stakeholders
- Partner with Ops/Martech to ensure proper tracking, data hygiene, and experiment setup
- Evaluate new tools and technologies that could strengthen our acquisition engine
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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