Head of Growth Marketing, Arcade Software
$150-220k
+ Equity
2+ days a week in office
Interactive product demos
Open for applications
Interactive product demos
21-100 employees
Open for applications
$150-220k
+ Equity
2+ days a week in office
21-100 employees
Company mission
To empower teams to become great storytellers.
Role
Who you are
- Bias to action: You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out
- Analytical: You can analyze and optimize campaigns at each customer journey stage, leveraging A/B testing and other techniques to improve performance and make data-driven decisions
- Integrator: You can effectively define and communicate your efforts and bring functions together to execute your plans
Desirable
- SQL experience: You are a SQL ninja. You are not afraid to pull analyses and detect patterns across our user base
- PLG and Sales exposure: You understand sales techniques and strategies and have experience developing nurture campaigns to move deals through the pipeline
What the job involves
- You'll own end-to-end growth strategy and execution, working directly with our CEO and leadership team
- Own the full self-serve lifecycle strategy across user acquisition, activation, and monetization
- Define and track core KPIs that drive team success and business growth
- Operationalize user journeys and run experiments that directly impact user and revenue growth
- Partner with sales leadership to identify and execute on opportunities for enterprise upsell
- Analyze our current channel mix and build strategies to optimize and diversify our acquisition
- Scale our PLG motion while building out our sales-assisted capabilities
- Design and execute experiments to improve conversion at each stage of the customer journey
- Build systems and processes that can scale with our rapid growth
Our take
In order to stand out in today’s climate, product-led companies need to employ marketing strategies that can engage customers at a higher level than traditional methods. Arcade Software allows these companies to build interactive experiences for their digital spaces, that spark curiosity and entice new customers to their products.
With Arcade, a company can create product demos in minutes, automatically building from screen captures, videos, and tooltips. The demos can then be hosted on client websites, blogs, and social media, with analytics available to inform future edits and updates towards optimizing customer experience.
Arcade Software has served thousands of clients, including Atlassian and Remitly. Funding raised by the company has supported the further development of its product and the building out of its team as it grows into the future.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2024
$14m
SERIES A
Sep 2022
$5m
SEED
Total funding: $21.5m
Company benefits
- Meaningful equity
- Unlimited PTO and sick days
- 401k
- Health, Dental and Vision insurance
- $500 a month remote work stipend
- Hybrid and meeting light culture
- Biannual company retreats
Company HQ
Union Square, San Francisco, CA
Leadership
Caroline Clark
(Co-Founder & CEO)Former Associate at Sequoia Capital as well as working in Product Marketing at Atlassian.
Salary benchmarks
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