Growth Marketing Manager, Arcade Software
$120-170k
+ Equity
2+ days a week in office
Interactive product demos
Open for applications
Interactive product demos
21-100 employees
Open for applications
$120-170k
+ Equity
2+ days a week in office
21-100 employees
Company mission
To empower product led companies to build beautiful experiences.
Role
Who you are
- You fit this role if you enjoy storytelling, have a bias for action, and are excited about having creative reins to define and build our top-of-the-funnel strategy
- We want someone who is ready to build, iterate, and ship at speed and loves it
- Bias to action: You are proactive and can take a project from concept to completion. Moving quickly and learning fast excites you. If you see an anomaly, your instinct is to dive in and figure it out
- Analytical: You can analyze and optimize campaigns at each customer journey stage, leveraging A/B testing and other optimization techniques to improve performance and make data-driven decisions
- Creative: You can develop campaign concepts and brainstorm new ways to market Arcade across different channels
- Integrator: You can effectively define and communicate your efforts and bring functions together to execute your plans
Desirable
- Storyteller: You are highly skilled at understanding the customer's voice and translating that into content and campaigns that engage and resonate with our core personas
- Visual taste: This role involves generating content (often with Arcade!) and building brand awareness. You have a keen eye for great design and aesthetics and know that the details matter
- Technical experience: You’re passionate about utilizing best-in-class marketing tools, enjoy solving technical challenges, and have a knack for optimizing workflows
- Sales exposure: You understand sales techniques and strategies and have experience developing nurture campaigns to move deals through the pipeline
What the job involves
- We’re looking for a creative and eager marketer to own the scaling of our demand generation engine
- You will be crucial in driving revenue growth through strategic marketing initiatives supporting our self-serve
- You will work closely with the sales and product teams to align efforts, run experiments, and use data and analytics to measure and improve performance
- You’ll partner with the Head of Marketing to take our acquisition efforts to the next level
- Own channels: Build and execute multi-channel demand gen strategies to drive measurable growth across new and existing channels: paid search, paid social, retargeting, email, SEO, partnerships, community, etc
- Ideate and run experiments: Partner with the go-to-market team to run consistent experiments in and out-of-product
- Develop relationships: Identify and build relationships with partners, influencers, and communities to increase brand awareness and foster customer champions
- Storytelling: Identify opportunities to develop stories and campaigns that drive discovery and adoption of Arcade — such as customer stories, best practices, and product development
Our take
In order to stand out in today’s climate, product-led companies need to employ marketing strategies that can engage customers at a higher level than classical methods. Arcade Software allows these companies to build interactive experiences for their digital spaces, that spark curiosity and entice new customers to their products.
With Arcade, a company can create product demos in minutes, automatically building from screen captures, videos, and tooltips. The demos can be hosted on client websites, blogs, and social media, with analytics available to inform future edits and updates towards optimizing customer experience.
Arcade Software has served thousands of clients, including Atlassian and Remitly. Funding raised by the company has supported the further development of its product and the building out of its team as it grows into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Sep 2022
$5m
SEED
Jan 2022
$2.5m
SEED
Total funding: $7.5m
Company benefits
- Meaningful equity
- Unlimited PTO and sick days
- 401k
- Health, Dental and Vision insurance
- $500 a month remote work stipend
- Remote first and meeting light culture
- Biannual company retreats
- A team that values diversity and inclusion
Company values
- Be a coach: We want the best for our customers and ourselves, and we coach people to their best potential
- An open book: We are open as a team and as a product. We don’t put walls up unless it’s necessary. We become better when we share information, and we are open to diversity of opinion, backgrounds, and thought
- Carry the weight: We act like owners, empower each other, and if we see something that needs change, we lead through it
- Play as a team: We play because we’re a creator tool, and we play as a team because great teams build great things together. We keep those standards high. Life is short. Let's build something meaningful
- Be kind: We can be honest and kind. We can have high standards and be kind. We can say no and be kind. Kindness can vary across cultures, upbringings, and languages - but we try our best to be kind
Company HQ
Union Square, San Francisco, CA
Leadership
Caroline Clark
(CEO)Former Associate at Sequoia Capital. Worked in Product Marketing at Atlassian.
Rich Manalang
(CTO)Small Business Owner. Former Principal Software Engineer at MURAL.
Salary benchmarks
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