Assistant Vice President of Product Marketing, SentinelOne
$217.5-326k
+ RSUs
AI-powered enterprise cybersecurity platform
Posted today
AI-powered enterprise cybersecurity platform
1001+ employees
Posted today
$217.5-326k
+ RSUs
1001+ employees
Company mission
To give the advantage to those who secure our future.
Role
Who you are
- 12+ years in product marketing, with at least 3-5 years in a people leadership role managing PMM managers or senior ICs
- Deep fluency in the cybersecurity market and platform categories, with the credibility to go deep with both practitioners and executives
- Track record of owning product messaging at scale, from individual product narratives to platform-level positioning that ties them together into a common customer outcome
- Demonstrated ability to set team strategy and direction, and to personally jump into a messaging doc or demo script when the moment calls for it
- Strong track record partnering with Product, Sales, and Marketing leadership to influence and align on joint outcomes
- Experience managing a content pipeline that feeds directly into demand gen/campaigns, with an understanding of funnel mechanics
- Executive presence, comfortable representing Product Marketing in leadership forums and driving alignment across Product, Sales, and Marketing stakeholders
- Exceptional written communication, able to turn complex technical capability into a message a rep, an analyst, or a CISO will actually retain
What the job involves
- As an AVP, Product Marketing, you will be tasked with leading and developing a team of Product Marketing Managers, while owning the development and refinement of core product messaging
- This is a player-coach role: every leader at SentinelOne carries both a team and a direct execution mandate
- As coach, you will set the framework and strategic agenda for how SentinelOne's platform and products are messaged, set the standard for all core messaging content, and manage a team of Product Marketing Managers, each a subject matter expert who owns a technology domain
- As a player, you will personally engage at the executive level with Product, Sales, and Marketing leadership to keep messaging and positioning tightly aligned with go-to-market execution and the product roadmap, and own the content pipeline and funnel that feeds campaigns as a direct input to demand generation
- Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage
- Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio
- Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for "what does the product actually do and why does it matter"
- Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform
- Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships
- Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them
- Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant
- Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality
- Own the enablement content pipeline that arms our sales and field teams
- Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging
- Build and maintain tight feedback loops with Product, Sales, and Field teams to measure effectiveness and impact, and make adjustments to ensure continual improvement
- Collaborate with Product to influence product strategy and roadmap prioritization
- Partner with Market Intelligence to incorporate competitive and win/loss signals directly into messaging and enablement
- Partner with Tech Marketing and Solutions to ensure product truth flows cleanly into top-of-funnel content and into downstream go-to-market execution
- Act as an escalation point when messaging, positioning, or enablement gaps surface in the field
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of traditional antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company has expanded beyond endpoint security into a broader AI-powered cybersecurity platform spanning endpoint, cloud, identity, and IT operations. This gives SentinelOne access to a larger enterprise market, although it also it also places the company in direct competitions with established cybersecurity leaders, including its biggest rival, CrowdStrike.
As cyberattacks become increasingly automated, the company is expanding its capabilities beyond detection to include AI-driven threat response, helping security teams contain attacks more quickly. While it still trails larger rival CrowdStrike in scale, SentinelOne is investing in platform expansion and automation to compete for enterprises looking to consolidate their cybersecurity into a single solution.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $799.6m
Company benefits
- Medical, dental, and vision coverage
- Employee assistance program
- Gym reimbursement
- Incentive-based challenges
- Mental health and mindfulness
- Unlimited Time Off
- Grandparent Leave
- Volunteer Time Off
- Paid Sick Time
- Paid Holidays
- 16 weeks Gender-Neutral Parental Leave
- Restricted Stock Unit Program
- Flexible Spending Accounts
- Life Insurance
- Short and Long Term Disability Insurance
- Team building activities
- Celebrations and social gatherings
- Community volunteering events
- Global all hands and local town hall events
- 401K
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)Tomer began their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they have served as the CEO since.
Sonalee Parekh
(CFO)Prior to joining SentinelOne in 2026, Sonalee was the CFO at Asana and RingCentral. They also held senior roles at Hewlett Packard Enterprise, Jefferies, RBC Capital, Markets, Barclays Capital and Goldman Sachs.
Barry Padgett
(COO & President)Barry joined SentinelOne in 2025 as CGO before briefly serving as the CFO then moving into their current role as COO. Previously they spent 4 years at Amperity as COO and CEO and 1 year at Stripe as CRO.
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