Director of Brand, Flo

• 8+ years of experience leading highly engaging consumer brands, preferably in Health & Fitness or other industries focused on female consumer-facing (B2C) products
• 5+ years of leadership experience with a proven track record in driving brand strategies and managing high-performing teams, including leading managers and teams of professionals
• Demonstrated success managing and scaling social media and community engagement strategies
• Expertise in brand-building, positioning, and storytelling for global audiences
• Strong understanding of social media platforms, trends, and best practices for engaging audiences
• A passion for creating a better future for female health, and understanding of how our femtech products can deliver on that purpose
• The data-driven mindset with the ability to analyze campaign performance and extract insights to optimize strategies
• Customer-obsessed with a passion for delivering exceptional brand and social media experiences
• Strong creative and strategic problem-solving skills, with a bias for action and results
• Brilliant stakeholder management and communication skills to align cross-functional teams
• Resourceful, optimistic, tenacious, and energized by big goals and challenges

Desirable

• Flo Health’s brand is at an exciting stage
• Flo's brand positioning is already the most downloaded and used iOS app in the health category, and it is ready to be taken to market
• With a strong purpose of building a better future for female health by helping women harness the power of their body signals, Flo is seeking a senior leader to take ownership of its brand vision, strategy, campaigns, and community engagement to drive global impact
• This is a 1-year fixed-term contract position for maternity cover
• Leading and owning Flo’s brand vision and positioning, ensuring consistency across all online and offline channels
• Overseeing and mentoring Brand Marketing, Social Community, and Market Research & Insights teams, totalling 10 team members, including two team leads (Brand Marketing Lead and Brand Community Lead), focusing on managing managers, fostering a culture of creativity, collaboration, and excellence
• Nurturing leadership within the teams, driving their growth and ensuring alignment with the company’s strategic goals
• Building and implementing a strategy to elevate Flo as the go-to health partner for a billion women globally
• Developing and executing high-impact brand campaigns, driving awareness, engagement, and loyalty
• Creating frameworks to evaluate campaign performance, focusing on outcomes and ROI
• Collaborating with internal creative teams and external agencies to bring bold, innovative brand ideas to life
• Maintaining a deep focus on storytelling to inspire and engage audiences with Flo’s purpose-driven mission
• Overseeing Flo’s social media presence across all platforms, ensuring a cohesive brand voice and impactful engagement strategies
• Developing and implementing strategies for user-generated content (UGC) and influencer partnerships to amplify the brand’s reach and authenticity
• Driving community-building initiatives to create deeper emotional connections with Flo’s audience
• Partnering with Marketing, Product, and Medical Science teams to ensure cohesive brand representation across touchpoints
• Working closely with the executive team to align the brand & social strategy with broader business goals
• Utilizing brand-driven initiatives to support customer acquisition and retention efforts
• Developing inspiring, scalable, and innovative approaches to drive growth and engagement through branding and social media channels
• Owning Flo’s prosocial strategy, ensuring the brand amplifies its societal impact and commitment to improving female health