Partner Marketing Manager, Typeform
$88.1-132k
People-friendly forms and surveys
Job no longer available
People-friendly forms and surveys
501-1000 employees
Job no longer available
$88.1-132k
501-1000 employees
Company mission
Typeform's mission is to bring people closer with better conversations and make online forms a little more human.
Role
Who you are
- 5+ years channel or partner marketing and/or product marketing experience
- 3+ years B2B SaaS marketing experience
- Experience creating programs for digital, social, and events
- Project management skills with proven ability to multitask and prioritize
- Must be results driven, capable of working independently
- High degree of flexibility and ability to work in a fast paced environment
- Prior experience with Hubspot as a user is a plus
- Excellent communication skills, both verbal and written, acute attention to detail and ability to meet deadlines
What the job involves
- Our Partner Marketing set-up is still in its infancy stages. We have started with partner activities but need to establish priorities and an operating rhythm with our partners in order to be successful. Now that we have a clear plan in place for our partnership muscle, we need an expert to help us execute on it
- Leading Typeform’s partner marketing strategy, working closely with the product integrations & commercial partners team
- Owning the messaging and positioning of Typeform’s partner program externally and internally
- Driving alignment across teams to bring visibility to the Partner program for inclusion in marketing campaigns
- Developing and executing campaigns, programs, and content to drive the success of Typeform’s partner program for both prospective and existing partners
- Identify and oversee co-marketing opportunities with partners and ensure we’re driving our mutual customers’ success
- Planning marketing activities and digital events with partners via webinars, audience specific initiatives, social and digital marketing campaigns
- Building and executing full funnel marketing strategy with partners
- Partnering with the sales enablement teams to develop marketing enablement resources to support Typeform’s partner program (e.g. joint templates, co-marketing guidelines, program guides, co-sales materials etc.)
- Working closely with global field marketing teams to support strategic partner-led or partner-facing events to drive demand for, with, and through channel partners
- Developing close relationships with our strategic partners, collaborating on joint marketing plans that tie to revenue goals, and ensuring that our relationships are mutually beneficial to Typeform, our partners, and our customers
- Developing systems and processes that allow you to keep a close eye on the full-funnel lifecycle of our partners, all the way from awareness and acquisition to enablement and advocacy; proactively consider ways that marketing can be leveraged at every stage in the journey
- Establish and consistently report out on partner marketing engagement, enablement, and performance metrics using tools such as Crossbeam, Salesforce, Looker, and marketing automation platform
Our take
The accelerated consumer shift to digital channels and the increasing importance of digital-native brands are driving the need to build closer online engagement with customers. Typeform’s conversational solutions generate higher response rates and provide richer insights to improve consumers’ experiences. The company claims to achieve up to 4x response rates compared to more traditional methods of data collection.
Its product includes integration with other platforms such as Slack and Mailchimp, and face-to-face interactions with videoask. By 2022, Typeform had some 125,000+ paying customers.
The company's Series C funding was put towards more product development, increasing accessibility, and additional integrations. It will also be expanding its 450-strong remote working team globally as it seeks to swell the 500M+ “interactions” its products generate each year. The company is growing fast, prioritising amazing UX, platform updates, maintaining strong product/market fit, and developing products with an eye toward the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$135m
SERIES C
Jun 2018
$0.1m
GRANT
Total funding: $187.2m
Company benefits
- Flexible working hours
- L&D budget
- 23 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Sant Martí de Provençals, Barcelona, Spain
Leadership
Robert Muñoz
(Co-Founder)Over two decades of design experience, founded PulpoLab (a design agency) in 2008 before setting up Typeform in 2018.
David Okuniev
(Co-Founder & President of the Board of Directors)Previous Lead Product Designer & Creative Director of Fat-Man Collective for 8 years.
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