Influencer & Brand Marketing Associate, Spot & Tango
$80-100k
Plus annual bonuses
More information about location
3 days a week in office (Midtown Manhattan, NY)
Healthy dog food delivery service
Open for applications
Healthy dog food delivery service
21-100 employees
Open for applications
$80-100k
Plus annual bonuses
More information about location
3 days a week in office (Midtown Manhattan, NY)
21-100 employees
Company mission
To make your pet healthier and happier, simplifying your role as a pet parent along the way.
Role
Who you are
- You are detail-oriented, collaborative, and comfortable working both strategically and in the weeds
- This role is a great fit for someone who's a natural relationship-builder, thrives in a fast-paced environment, and takes pride in making things happen
- 2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing
- Exceptional written and verbal communication skills
- Experience negotiating creator deals, including usage and whitelisting terms
- Comfortable in spreadsheets and dashboards, and able to use data to make calls
- Highly organized, with a track record of keeping contracts, codes and payments clean at volume
- Comfortable using AI tools to speed up outreach and admin
- Bonus: experience with creator platforms or agencies (Agentio, Nectar, Refunnel) and YouTube integrations
What the job involves
- You’ll play a vital role in shaping how our brand is experienced by customers, partners, and the communit
- You’ll help grow our influencer program, support public relations initiatives, and execute grassroots activations to build brand awareness
- Partner with the Senior Influencer Marketing Manager to grow and scale our influencer program
- Source and outreach to 10+ new creators weekly across TikTok, IG and YouTube
- Lead outreach and negotiation with creators and talent agents, including rates, usage, whitelisting, exclusivity and renewals
- Draft personalized creator briefs to highlight a creator’s unique voice
- Give specific, actionable feedback on content submissions to maintain quality standards
- Track creator performance and recommend renewals, rate changes and sunsets. Manage Spark codes, ad uploads and creative handoff to our paid social team
- Own contracts, invoicing and payouts, including flat rate and bonus structures
- Coordinate gifting and wow moments for creators and high-profile partners
- Assist with PR initiatives, including managing press materials and supporting press events and activations
- Ideate and execute creative, cost-effective local activations to build brand awareness
- Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints
- Take ownership of grassroots initiatives, from planning to execution
- Work with the broader marketing and operations teams to ensure cohesive campaigns and activations
- Support the development of marketing assets, presentations, and campaigns
- Track and analyze the performance of campaigns, using insights to recommend improvements
Our take
Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.
Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, fuelling the company's impressive funding success and its first international expansion into Canada.
While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and the opening of its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company benefits
- 401(k) with company match
- Medical, dental, + vision coverage
- Employee discount on all products
- Dog-friendly NYC office
- Growth + development opportunities
- Paid company holidays
- Paid time off to recharge
Company HQ
Midtown South, New York, NY
Leadership
Russell Breuer
(CEO & Founder)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
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