Lifecycle Marketing Manager, tastytrade

• 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
• 3+ years of people management experience
• Expert-level proficiency with marketing automation platforms
• Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
• Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
• Deep experience with customer segmentation and personalization at scale
• Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
• Strong project management skills managing multiple concurrent campaigns
• Excellent communication and presentation skills
• Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
• Demonstrated ownership mindset with ability to execute end-to-end with autonomy
• *Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

Desirable

• We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging
• You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs
• Strategy & Execution
• Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
• Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
• Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
• Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
• Manage marketing automation platforms and ensure seamless integration with our tech stack
• Optimization & Analytics
• Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
• Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
• Use data analytics tools to derive actionable insights and drive continuous improvement
• Build sophisticated customer segmentation and personalization strategies at scale
• Leadership & Collaboration
• Lead and mentor a team of up to 3 lifecycle marketing professionals
• Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
• Work with Creative to develop compelling messaging and assets that resonate with traders
• Coordinate with Compliance to ensure all communications meet regulatory requirements
• Present channel strategy and campaign results to cross-functional partners and executive leadership