Senior Product Marketing Manager, Coursera
Consumer
$119-158k
Online learning platform
Job no longer available
Online learning platform
1001+ employees
Job no longer available
$119-158k
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- 10+ years professional level experience
- 5+ years in product marketing (or related marketing roles)
- Track record of success and impact developing product go-to-market plans and building messaging and positioning
- Experience developing customer personas, segmentation, and customer journeys
- Knowledge of the subscription business, including subscription pricing models and churn reduction strategies
Desirable
- Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines
- Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
- Experience working with global products and audiences
- Experience with subscription-based products preferred
What the job involves
- Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions
- Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption
- In this role, you’ll lead consumer product marketing for a number of Coursersa’s high-priority learning products including Coursera’s subscription offering, Coursera Plus
- In this role, you’ll be responsible for developing and executing strategies to acquire and retain subscribers, and to help refine our subscription products to strengthen product-market fit
- Define our target audiences for key learning products, including Coursera Plus
- Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit
- Develop product messaging and positioning for our subscription products and our target learner segments
- Collaborate with the product team to develop and test new pricing tiers and subscription models
- Collaborate with the product, merchandising and paid media team to support campaigns and promotions
- Drive the go-to-market strategy and execution of high-impact product launches
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company HQ
Mountain View, CA
Leadership
Andrew Ng
(Co-Founder & Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
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