Senior Product Marketing Manager, MoneyLion
$110-150k
4+ days a week in office
The all-in-one mobile banking experience
Open for applications
The all-in-one mobile banking experience
501-1000 employees
Open for applications
$110-150k
4+ days a week in office
501-1000 employees
Company mission
MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.
Role
Who you are
- Minimum of 7+ years of Product Marketing experience in the B2C space
- Experience preferred: FinTech, Banking, Consumer finance, and/or startup environment
- Passionate about the FinTech industry, customer-obsessed and thrive in fast-paced environments!
- A natural storyteller with the ability to apply a customer-centric approach to build messaging and value propositions for new products, features and/or programs
- Results-driven, with a passion for using data to build marketing initiatives that solve business and customer problems (balancing your right and left brain!)
- Strong business acumen with experience in setting quarterly OKRs, aligning business objectives with marketing initiatives and setting KPIs to measure success
- Experience in stakeholder management with the ability to bring cross-functional teams together to influence product strategy and roadmap planning
- The ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized
What the job involves
- In this role you will be leading the creation and execution of our product marketing strategy to drive growth for MoneyLion’s financial marketplace, comprising 1st and 3rd party consumer products and offers
- You will work closely with cross-functional teams including Product, Engineering, Design, Paid Acquisition, Lifecycle, and more to ensure our products meet customer needs and are positioned for success in the market
- Develop comprehensive go-to-market strategies and lead cross-functional teams through product launch plans including audience definition, product positioning, and messaging architecture
- Define target customer segments and create compelling value propositions for each segment
- Evaluate product market fit through customer research to find growth opportunities and improve user experiences within our product offerings
- Keep a pulse on industry trends and competitive landscape to inform product improvements and incorporate learnings into customer growth initiatives
- Analyze product performance and market data to make recommendations for improvements
- Take a data-driven approach to campaign strategy focusing investments on the most impactful customer outcomes and specific KPIs
- You’ll think outside of the box of how we can continue to super charge our growth flywheel by driving conversion, product utilization, and organic growth
- Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation
Our take
Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.
Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion have built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.
It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.
However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2019
$100m
SERIES C
Jun 2018
$30m
LATE VC
Total funding: $199m
Company benefits
- Employee Resource Groups
- Work from home opportunities
- 💻 Home Office Equipment
- 🍴 Office Snacks & Coffee
- 💛 Medical Benefits
- ⏰ Flexible Working Hours
- ✨ Employee Discounts
- Unlimited Time Off
- 👶 Parental Leave
- 💰 Company Match 401 (K)
- 🤝 Employee Referral Bonuses
- 💼 Equity Grants
Company HQ
Civic Center, New York, NY
Leadership
Dee Choubey
(CEO)Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.
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