Lifecycle Marketing Manager, Opendoor

• We’re seeking a dynamic Lifecycle Campaign Manager to join our Growth team and take our customer experience to the next level
• At least 2 years experience in lifecycle email marketing or CRM, preferably in a startup context
• Self-driven and motivated to work in a fast-paced, dynamic environment
• Knack for writing or collaborating on great copy. Subject lines are your jam
• Strong analytical ability with test and learn mentality
• Previous experience with marketing automation software
• Intense curiosity about data and the insights it holds about our customers
• Comfortable editing HTML

Desirable

• As Lifecycle Campaign Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS
• This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business
• Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
• Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
• Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance
• Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights