Product Marketing Manager, Billy Grace
Digital product
€70-80k
AI digital marketing partner
Be an early applicant
AI digital marketing partner
21-100 employees
Be an early applicant
€70-80k
21-100 employees
Company mission
To save marketing professionals from drowning in data and tedious routine tasks, freeing them to tap into their creativity and meet the needs of customers for sustainable business growth.
Role
Who you are
- 2-3+ years in B2B product marketing, ideally within AI, SaaS, or martech platforms
- Experience with AI-powered workflows or automation tools that enhance operations
- Strong storytelling skills: you can translate technical value into crisp, human messaging
- Hands-on experience leading competitive analysis, win/loss programs, and influencing product direction
- Proven ability to work cross-functionally and collaboratively with content, product, growth, and partnerships
- Comfortable in a fast-moving startup environment with multiple stakeholders and evolving priorities
What the job involves
- As Product Marketing Manager, you’ll be responsible for owning our product positioning and messaging, executing product launches, and driving integrated marketing campaigns that fuel customer acquisition and retention
- You’ll need to conduct market-specific research and adjust messaging and go-to-market strategies per region.
- This is a highly cross-functional role, requiring collaboration with Marketing, Sales, and Product teams to ensure every product launch has a strong market fit and a compelling story
- Build, evolve, and lead the end-to-end product marketing roadmap for Billy Grace
- Align product marketing efforts with content strategy, lifecycle marketing, and demand gen
- Drive cross-functional go-to-market initiatives and product launches, from messaging through enablement
- Develop clear, differentiated messaging anchored in customer pain points and product strengths
- Craft assets like pitch decks, one-pagers, video scripts, demo flows, and product narratives
- Collaborate with content to ensure customers are central to storytelling
- Jump in hands-on to create content when needed—especially around product, features, and customer success
- Conduct ongoing competitive and market intelligence to inform the product roadmap
- Monitor evolving needs across key verticals (eCommerce, Leadgen, Agencies) and adapt GTM plans accordingly
- Work with leading partners like Google, Meta, TikTok, and Channable on integrated marketing and co-launches
- Build co-branded content, success stories, and joint value narratives with ecosystem partners
- Help shape the co-marketing playbook and drive visibility across social, PR, and events
- Turn our customers into heroes. Work with the content team to source, shape, and showcase customer stories that drive proof and credibility
- Create use-case-driven content tailored to different segments and funnel stages
- Collaborate with sales and CS to embed customer proof into decks, demos, and nurture flows
- Partner closely with Sales to provide enablement materials that drive conversion and close rates
- Create and maintain assets such as battlecards, product sheets, objection-handling guides, demo scripts, and pitch templates
- Train Sales on product messaging, new features, and positioning to ensure consistent delivery in the field
- Establish feedback loops with Sales to refine positioning and surface frontline insights
- Help implement and manage modern, AI-powered marketing tools for competitor analysis, product launches, demos, and performance content
- Create self-serve enablement flows, interactive demos, and campaign toolkits to scale storytelling across teams
Our take
In today's marketing landscape, teams often grapple with challenges such as limited staffing resources and the complex task of allocating campaign funds. The founders of Billy Grace personally understood these hurdles, serving as a driving force behind the establishment of the company.
Billy Grace provides professionals with AI-powered technology. By equipping marketers with these cutting-edge AI tools, Billy Grace enables them to advance their approach to digital ads. Marketers gain the ability to optimise their strategies, resulting in a boost in return on investment (ROI) and access to previously unattainable actionable insights.
With a solid foundation of support from various investors, Billy Grace is ready to take on an extensive growth and expansion plan, already citing a 700% growth rate in 2024. The company is preparing to scale its operations both nationally and internationally, bringing the potential of AI technology to marketers across the globe.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2025
$3.6m
EARLY VC
Jul 2023
$2.7m
EARLY VC
Total funding: $6.3m
Company benefits
- 25 days holiday
- A Macbook
- Birthday off
- Space and time for training and development
- Team outings
Company HQ
Leidseplein, Amsterdam, Netherlands
Leadership
Mitch Voskuilen
(Co-Founder & CEO)Graduated from the Hague University of Applied Sciences with a Bachelor's Degree in Communication and Multimedia Design. Previously worked as a Senior Digital Manager at Business Talent Network and Moongro.
Robin Friend
(Co-Founder & COO)Graduated from the University of Amsterdam with a Masters Degree in Communication Science and Marketing. Previously co-founded True Legends IT Professionals, Moongro, and MySecondHome.
Tjadi Jesse Peeters
(Co-Founder)Graduated from the Open University with a Masters Degree in Data Science Management. Previously worked as a Data Scientist at FrieslandCampina and Digital Power.
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