Head of Marketing, GEEIQ
£100-120k
4-5 days a week in office
The platform, insights and experts behind the biggest brands in gaming and virtual worlds.
Job no longer available
The platform, insights and experts behind the biggest brands in gaming and virtual worlds.
21-100 employees
Job no longer available
£100-120k
4-5 days a week in office
21-100 employees
Company mission
GEEIQ's mission is to become the single source of truth and decision making point for brands navigating and engaging the virtual worlds economy and wider metaverse.
Role
Who you are
- Proven experience in a senior marketing role within a SaaS business
- Advanced knowledge of HubSpot is essential
- Strong people leadership and mentorship experience, with the ability to tailor your approach to the needs of the team
- Exceptional project management and multi-tasking skills
- A “roll-up-your-sleeves” attitude and comfortable doing the work as much as leading the strategy
- Experience with event management (proprietary and 3rd party) and working with external stakeholders and agencies
- Product Marketing experience is highly desirable
- Familiarity with the UGC landscape and B2C marketing funnels is a strong plus
- Comfortable in a dynamic, in-office environment, where priorities shift and collaboration is key
What the job involves
- We’re looking for a Head of Marketing to lead the strategy and execution of our marketing efforts, while being unafraid to get stuck into the day-to-day
- This is a hands-on role, combining leadership, creativity, and operational rigour
- You will be responsible for growing GEEIQ’s brand presence, driving awareness, and generating demand in a fast-moving, complex landscape
- This position will work cross-functionally across all departments at GEEIQ, while managing a growing marketing function of two direct reports and several external agencies
- Own the marketing strategy and execution across brand, demand generation, events, product marketing, and content
- Lead and mentor a small but talented Marketing team, adapting your leadership style to different personalities and skill sets
- Partner with the Sales team, with direct responsibility for enabling the team to deliver against their revenue targets
- Remain hands-on, writing copy, building HubSpot workflows and email campaigns, designing decks or landing pages, and maintaining our campaign infrastructure
- Manage external agency relationships (e.g., UpDesigners) to scale design and creative output
- Develop and execute product marketing strategies that clearly articulate our value proposition and drive feature adoption across our SaaS platform
- Oversee event strategy and execution, including private events and collaborations with the UK Department of Business and Trade to maximise exposure at industry events like SXSW
- Strengthen and manage press and partner relationships, ensuring GEEIQ remains top of mind in the virtual worlds ecosystem
- Understand and apply marketing principles from both B2B SaaS and B2C funnel strategies, especially in the context of gaming and user-generated content (UGC)
- Ensure operational excellence, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot
- Reporting To: Jonny Sawyer
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Video Interview
- Stage 4: Interview
- Stage 5: Final Interview
- Stage 6: Hired
Salary benchmarks
Our take
There is an abundance of sponsorships, partnerships and campaigns emerging daily in the e-industry, but navigating this industry can be difficult. GEEIQ is an insights platform that empowers brands to navigate and engage the virtual worlds economy. It is the decision-making point for brands seeking to reach, engage and retain untapped virtual communities in this new communications vertical, offering competitor benchmarking, virtual experience reporting and partner identification.
Using competitive analysis, structured metrics and knowledge of current industry trends, GEEIQ's verifications standardise partner selection processes and drastically reduce financial risk for brands. The company provides its subscribers with professional services to help curate long-term, data-led virtual strategies that are focused on tangible KPI's over favorable PR and headlines. GEEIQ works with brands from Walmart and Porsche, to Gucci and Elton John, fast establishing itself as the sole provider of deep analytics on brand opportunities in virtual gaming environments and the wider ‘metaverse’.
GEEIQ is continuing to develop its platform to become an indispensable tool for brands activating and measuring their success in this space as it aims to be to virtual gaming and the metaverse, what Nielsen is to television and radio. In September 2023, the company closed its Series A funding round of $8.2 million, which will allow it to accelerate scale-up plans, explore international expansion and further develop its platform and professional services.
Freddie
Company Specialist at Welcome to the Jungle
Company
Employee endorsements
Team energy
"The team at GEEIQ are engaged in the work and it shows every day around the office. Whenever someone shows off some data or a project they've been..."
Funding (1 round)
Sep 2023
$8.2m
SERIES A
Total funding: $8.2m
Company benefits
- 25 days paid annual leave + UK bank holidays
- Support to learn, develop and progress with GEEIQ
- Regular team buildings (Game nights, afterwork drinks, Christmas/Summer parties...)
- Birthday Off
Company HQ
Marylebone, London, UK
Articles
Leadership
Diversity, Equity & Inclusion at GEEIQ
- GEEIQ is a place for people who can challenge the status quo
- We are at the start of our journey, and at the core of the company's DNA, we want to instil a workplace of trust, leadership and support
- At GEEIQ we’re looking for genuinely good people that are transparent and emphatic, and kind with one other
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