Product Content Manager, Openly
$93.6-156k
+ Equity
Home insurance platform
Job no longer available
Home insurance platform
201-500 employees
Job no longer available
$93.6-156k
+ Equity
201-500 employees
Company mission
To empower independent insurance agents to deliver a modern, efficient, and superior customer experience.
Role
Who you are
- 6+ years of experience in product content, product marketing, or insurance-focused writing roles
- Deep knowledge of Property & Casualty insurance, with hands-on experience writing about coverage, underwriting, and insurance products (carrier, MGA, insurtech, or agency background preferred)
- Demonstrated experience building new content processes or systems from the ground up and driving adoption across multiple teams
- Experience operationalizing content in a growing or evolving organization, including documentation, training, and ongoing process improvement
- Proven ability to translate complex, technical insurance concepts into clear, persuasive content for both external and internal audiences
- Strong writing and editing skills, with a portfolio or examples of insurance or product-focused content
- Proven ability to influence without authority, aligning stakeholders around shared standards, timelines, and ways of working
- Strong attention to detail with the ability to balance accuracy, compliance, and clarity
- Strong project management skills, able to manage multiple content initiatives, timelines, and stakeholders simultaneously
- Comfort operating with ambiguity and building structure where none exists
- Bachelor’s degree in Marketing, Communications, Journalism, Insurance, or a related field preferred
What the job involves
- Openly is seeking an experienced Product Content Manager to join our Marketing Team and serve as a critical connector between Marketing, Insurance Product, Business Development, and external partners
- This role is ideal for a strong product writer with deep Property & Casualty (P&C) insurance expertise who can translate complex insurance concepts into clear, compelling content for diverse audiences
- As Product Content Manager, you will help define how our products are understood, differentiated, and adopted—ensuring agents, consumers, policyholders, and internal teams have the clarity and confidence they need to succeed
- You’ll have the opportunity to shape foundational product messaging, influence go-to-market strategy, and build scalable content practices as Openly continues to grow
- You’ll also play a key role in building the processes, systems, and workflows that enable product content to scale, driving consistency, clarity, and adoption across the organization
- Own and evolve Openly’s product content strategy, ensuring insurance products are clearly, accurately, and compellingly represented across internal and external channels
- Translate complex P&C insurance concepts (coverage, underwriting, eligibility, etc.) into accessible, differentiated messaging for independent agents, consumers, policyholders, and internal teams
- Partner closely with cross-functional teams to develop product narratives, positioning, and value propositions that support growth and adoption
- Lead content development for product launches and enhancements, ensuring messaging consistency and readiness across marketing, sales, and partner channels
- Establish and implement standards, templates, and governance practices for product content creation and organization to ensure consistent adoption across teams
- Create and manage core product content assets, including product overviews, coverage explainers, agent-facing collateral, FAQs, launch materials, and sales enablement resources
- Maintain and optimize product content across digital channels, including website, lifecycle communications, and internal knowledge bases
- Ensure all product content is accurate, compliant, and aligned with regulatory and legal requirements, partnering closely with internal reviewers
- Monitor and analyze product content performance and qualitative feedback from agents, partners, and internal teams to inform messaging decisions, guide prioritization, and continuously improve clarity, usability, and effectiveness across channels
Our take
Openly has responded to a perceived gap in the market: while consumers are increasingly buying home insurance through independent agents, the products those agents can offer have not kept up with what’s possible, resulting in wasted time, wasted money, and outdated risk underwriting.
Openly's homeowner insurance platform sells exclusively through independent agencies. The platform watches and updates more than 19,000 vendor profiles daily across 19 states and 91 different industries, detecting changes to key business information, privacy documentation, terms of service agreements and public records. This increases transparency of the risk between buyers and suppliers, which sets Openly apart from its competitors in the insurtech market.
It has grown in-force premium by more than 500% year over year and has already achieved double-digit new sales market share in the majority of its states. The company is taking huge steps and has even partnered with Mastercard to integrate Mastercard's RiskRecon cyber risk data into its platform so that organizations can better understand their risk profile. It now has plans to expand its home insurance product to more states and agencies and to enhance its technology and insurance product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2025
$123m
GROWTH EQUITY VC
Sep 2023
$100m
SERIES D
Total funding: $360.7m
Company benefits
- Company equity
- Remote-First Culture: With employees in 40 states and counting, we promoted #remotelife long before it was adopted by other companies
- WFH Setup: Day 1, you'll receive a new laptop, a $1,500 allowance to spend on setting up your home workplace, and a monthly internet stipend
- Real Work-Life Balance: Ensuring you can spend valuable time with friends and family is a priority. We offer flexible PTO and a generous parental leave policy
- 401k Company Contribution: We love working here, but who wants to work forever? Take advantage of our 401K plan and generous company contribution
- Health and Wellness: Your well-being comes first. We offer a variety of plans to suit your needs, ranging from the basics to supplemental coverages
Company HQ
Columbus, Boston, MA
Leadership
Ty Harris
(Co-Founder & CEO)Studied at MIT before working as a Lecturer at MIT and Northeastern. Went on to spend 12 years at Liberty Mutual Insurance. Co-founded Quote Hopper in June 2017 and, after passing this onto an agency to run, co-founded Openly that August.
Matt Wielbut
(Co-Founder & CTO)Began their career with almost 8 years at Goldman Sachs before co-founding Recitate and Elements Insurance. Used this experience to co-found Openly with Ty.
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