Growth Strategy Lead, Snap

• The ideal candidate brings experience owning growth goals (such as, monthly active users/advertisers or retained users/advertisers) and leading go-to-market initiatives, with a lens akin to driving partner-led or product-led growth
• They will have a proven track record in problem solving, scaling, and leading growth programs or initiatives
• Experience developing, growing and sun-setting growth programs, especially into SMB or high-growth consumer areas
• Proven track record in driving programs that are multi-geography, and complex in nature
• High comfort with and passion for data driven decision making
• Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders
• Self-starter with strong collaboration skills and ability to multitask
• Ability to adapt to changing priorities and is comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry
• Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team
• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting
• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed
• BS/BA degree or equivalent years of experience
• 8+ years experience in growth, consulting, corporate strategy, partner marketing or product management

Desirable

• We are looking for a Lead, Growth Strategy to join Snap Inc
• This role will lead and launch high-growth programs to serve Snap’s global Small and Medium Customers (SMC) audience and drive retentive growth in priority SMC segments
• Quarter-backing SMC organization’s overall strategy in key segments, this role will own SMC’s global retentive growth goals
• And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business’ growth
• They will develop, deploy and scale global growth programs that address the needs of small and medium businesses in their segment - via a test and iterate framework
• The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Science)
• Build and execute growth programs for key advertiser segment(s) globally to achieve advertiser acquisition, activation and retention goals
• Identify new growth opportunities to acquire and retain advertisers, leveraging customer insights, product and performance data, market trends, and growth best practices
• Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences
• Own x-segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness
• Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance
• Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity
• Drive communication and influence a broad range of stakeholders including executives