Marketing Manager, Laka

Netherlands, Paternity Cover

Salary not provided

Senior and Expert level

Amsterdam

Bristol

More information about location

Collective Cover for Cyclists

Be an early applicant

Collective Cover for Cyclists

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Be an early applicant

Salary not provided

Senior and Expert level

Amsterdam

Bristol

More information about location

101-200 employees

FintechB2CTransportInsuranceFinancial ServicesSaaS

Company mission

We exist to rewrite the rules of insurance so it’s something people stand with, not against. That’s why we’re building a collective that gets stronger as it grows, covering each other as we fight against the broken and archaic in the pursuit of better.

Job

Company

Role

Who you are

5+ years of marketing experience within a direct-to-consumer (D2C) business, ideally in a fast-paced or high-growth environment. (More experience is welcome, especially given the short-term nature of the role.)
Proven expertise in digital and performance marketing, with hands-on experience across channels such as paid social, search, display, and CRM
Fluent in both English and Dutch, with excellent written and verbal communication skills in both languages
Strong analytical mindset with the ability to interpret performance data and optimize campaigns for growth
Collaborative and proactive, able to work cross-functionally with global and local teams
Available for a fixed-term or paternity cover contract, ready to make an immediate impact
We’ll teach you anything you need to know and upskill you if needed

What the job involves

We’re looking for a results-driven marketer to lead our D2C consumer marketing activities in the Dutch market on a paternity cover basis
The ideal candidate has a strong background in digital and performance marketing, with a proven ability to drive growth, optimize campaigns, and build meaningful connections with consumers
This is a great opportunity to take ownership of marketing strategy and execution for one of our key markets during a critical period
Executing marketing campaigns
Managing budget and performance for the region
Combination of hands-on channel management plus managing freelancers across: affiliates, paid search, paid social, influencers, podcasts, youtube advertising
Responsibility for CRM and Website management for the region
Localising marketing campaigns and product communications for the Dutch market

Our take

Unlike the typical insurance models, Laka's model requires customers to only pay for the true cost of cover. At the end of each month, the cost of any claims is split fairly between customers, with the individual’s maximum premium capped at the market rate.

If there is no claim, the premium that month is zero. Laka is already much-better aligned with customers, because of the fact that fewer claims mean lower costs for the entire Laka customer base. Laka makes money by adding 25% when a claim is made, so the company doesn't make money unless they're adding value.

The company effectively offers a profit share to its customers, encouraging improved behaviour as they stand to benefit from taking better care. The test for Laka to build a huge business will be moving this model out of bike insurance and into other verticals - particularly e-mobility, which it hopes to do with its new funding chest.

Freddie

Company Specialist at Welcome to the Jungle

Insights

33% female employees

80% employee growth in 12 months

Glassdoor (4.8)

Company

Company benefits

Flexible & remote working
Competitive pay and share options
Professional development fund
Employee mental health support through Spill
Awesome company offsites
Dog friendly office
Weekly online all hands meetings
Team lunch on us weekly

Company HQ

Whitechapel, London, UK

Leadership

Jens Hartwig

(CPO)

Previously worked for a startup incubator that specialises in InsurTech companies, most recently as COO

Ben Allen

(CTO)

15+ years development experience, most recently as Head of Engineering for Advance Global Capital

Tobias Taupitz

(CEO)

Background in finance, having worked for both KPMG and Barclays before starting Laka

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