Senior Partner Marketing Manager, Flexera
Managed Service Provider
IT management solutions
Open for applications
IT management solutions
1001+ employees
Open for applications
1001+ employees
Company mission
To help IT executives turn insight into action.
Role
Who you are
- The ideal candidate must have a strong background in partner marketing and experience with partner campaigns that have delivered impact and measurable results
- Bachelor’s degree in marketing, business or communications a plus
- A minimum 8+ years’ experience in B2B partner marketing in the software industry
- Strong project management skills with experience organizing and executing partner marketing campaigns together with partners
- Proven interaction and interfacing with teams such as product marketing, enablement and partner sales, leadership
- Excellent written and verbal communication skills and high attention to detail
- Good understanding of marketing automation tools, reporting and insights
- Hands on attitude and creative use of limited resources
- Detail oriented with proven ability to drive multiple projects forward cross-functionally
- Good knowledge of Salesforce, Monday.com, marketing automation tools (Eloqua or similar) and webinar platforms is required
- Available to travel when needed
- Ability to work collaboratively with a cross-functional team in a fast paced environment
What the job involves
- The Senior Partner Marketing Manager, MSP is responsible for developing, executing and optimizing marketing strategies that drive growth, engagement and revenue with Managed Service Provider (MSP) partners globally
- This role involves working to attract new MSPs, create impactful marketing campaigns and strategic marketing initiatives to and through our ecosystem partners
- Implementation of a comprehensive marketing strategy specifically for MSPs
- Creation of partner recruitment initiatives and activities, across a wide range of channels utilizing a variety of marketing tactics
- Plan and execute co-marketing campaigns through our MSP and technology partner ecosystem, including, but not limited to digital, social, events (live and online)
- Content development, specifically for MSPs such as case studies, playbooks, white papers, webinars, video and more support and drive partner engagement
- Monitor and analyze campaign performance, utilizing insights to optimize future partner marketing campaigns
- Manage MSP marketing budget to deliver strong ROI
- Build and maintain strong relationships with key partners, acting as the main point of contact for marketing support
Our take
Flexera is an IT solutions company for businesses looking to maximize the potential of their technology investments. Spun out of legacy company InstallShield dating back to 1987 and its leading software product Flexnet Manager, Flexera offers a range of solutions including IT asset management, IT visibility, and cloud migration.
It’s the latter that in the present day seems to be the most popular product from not only Flexera, but competitors too. Flexera was cited in the summer 2022 by Information Services Group as a global leader in hyperconverge infrastructure solutions (HCI) systems, that uses cloud computing as a basis for its build.
The company has been a shapeshifting entity on the market for decades now, with a flexible range of services that in 2023 include the Flexera One FinOps, a solution for the strengthening of cloud central teams. Flexera also saw a buyout by private equity firm Thoma Bravo to the sum of $2.9 billion in 2020. The large company boasts 50,000 customers worldwide and offices in Asia Pacific and Northern Europe, having acquired a healthy rostrum of IT companies over the years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Feb 2013
$15.6m
SERIES D
Sep 2010
$25m
SERIES C
Total funding: $62.1m
Company benefits
- Health and mental wellness
- Competitive time off and new-parent support
- Retirement and employee investment program
- Student loan debt relief and tuition reimbursement
- Be part of the diversity council, have fun and give back
Company values
- Candor - Flexera is direct and open, holding each other accountable.
- Keep Score - Flexera measures its successes, learns from its failures and is accountable.
- Passion - Flexera inspires with its curiosity, love of learning, relentless focus and integrity.
- Celebrate Success - Flexera recognizes people who do extraordinary things.
- Professionalism - Flexera strives to improve, add skills and hold itself to the highest ethics.
- Give Back - Flexera seeks to have a charitable impact at the local, regional and national levels.
Company HQ
Addison Township, Itasca, IL
Articles
Leadership
Jim Ryan
(CEO)Currently Co-Founder of the Do Great Things Initiative and Operating Advisor at Thoma Bravo.
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