Senior Account-Based Marketing Manager, Later
$135-150k
Social media marketing scheduling platform
Posted today
Social media marketing scheduling platform
1001+ employees
Posted today
$135-150k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- If you thrive in fast-paced environments, love turning data into strategy, and can orchestrate campaigns across multiple touchpoints, this is a career-defining opportunity to shape Later’s enterprise growth
- Bachelor’s degree in Marketing, Business, or related field (preferred)
- 7+ years in B2B marketing, including 3–5+ years in ABM-specific roles
- Demonstrated impact on pipeline growth and deal velocity via ABM initiatives
- Expertise with ABM and sales orchestration platforms (e.g., ZoomInfo, 6sense, Demandbase, HockeyStack, LinkedIn Ads, Salesforce)
- Proven success designing and executing full-funnel integrated campaigns
- Strong collaboration skills; able to align cross-functional teams around ABM priorities
- Deep care for user experience, with a high bar for creative and campaign quality
- Ability to thrive in a fast-paced, growth-oriented environment
- Experience in influencer marketing, SaaS, or MarTech
- Knowledge of enterprise buying committees and complex deal cycles
- Familiarity with verticals such as CPG, retail, fashion, and food & beverage
- Experience with analytics/visualization tools (Mode, Looker)
- Proficiency with CRM/automation tools (Salesforce, Marketo, Klaviyo)
- Experience with CMS tools (Contentful, WordPress)
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We’re seeking a high-energy, results-oriented Senior Account-Based Marketing (ABM) Manager to drive revenue growth through strategic ABM programs targeting upper mid-market and enterprise accounts
- You’ll own the design and execution of multi-channel campaigns that generate awareness, influence pipeline, and accelerate deal velocity
- This role is highly cross-functional, partnering closely with Demand Generation, Sales, and Revenue Operations to deliver full-funnel impact
- Develop and execute Later’s ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts
- Align closely with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy
- Define and track ABM success metrics, ensuring programs directly influence pipeline and revenue
- Launch integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events)
- Build tailored content experiences by buyer role and vertical (e.g. , CPG, beauty, retail, QSR)
- Leverage platforms like HockeyStack, Salesforce, and various ad platforms to orchestrate and measure campaigns
- Continuously optimize campaigns using engagement signals, pipeline progression, and ROI reporting
- Lead webinars and partner marketing initiatives as part of ABM execution
- Partner cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets
- Collaborate with Revenue Operations and Data teams to ensure accurate targeting, tracking, and attribution
- Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs—keeping campaigns aligned and on track
- Report weekly to the Director of ABM & GTM and VP of Demand Generation with insights, blockers, and next steps
- Operate as the lead for Later’s ABM function, setting a high standard for execution and collaboration
- Champion Later’s core values and act as a primary driver of our success in enterprise growth
- Conduct competitor and industry research to ensure ABM programs remain innovative and industry-leading
- Stay on top of emerging ABM technologies, channels, and best practices
- Share insights and evangelize ABM across marketing and sales teams
- What success looks like:
- Within 90 days: ABM campaigns are launched for at least 2 priority enterprise segments, with clear reporting dashboards in place
- Within 6 months: ABM programs are consistently influencing pipeline, with measurable contributions to opportunity creation and deal velocity
- Within 12 months: ABM is a fully embedded growth engine—trusted by Sales, influencing a significant percentage of closed-won deals, and seen as a best-practice function across Later
- Stakeholders (Sales, Demand Gen, RevOps) cite your team as a reliable and strategic partner in accelerating revenue
- You are recognized internally as the go-to expert for ABM strategy and execution, helping scale Later’s enterprise business
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
Share this job
View 31 more jobs at Later