Senior Product Marketing Manager, Workstream
$145-175k
+ Equity
HR and payroll solutions built specifically for restaurants
Job no longer available
HR and payroll solutions built specifically for restaurants
201-500 employees
Job no longer available
$145-175k
+ Equity
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- Minimum of 10 years product marketing experience
- Team first mindset; we are a humble and hungry group sharing one mission
- Willing to roll up your sleeves and get your hands dirty; no job is too big or too small
- Executive presence and ability to navigate diverse opinions and manage a group toward consensus
- Passionate to deeply understand the industry you are working in, via available resources and your own initiative
- Deep experience with product launch processes in agile organizations
- Can project manage and work efficiently across departments and LOBs
- Familiarity with demand generation strategies and ability to contribute to growth strategies
- Excels under high pressure in fast-paced environments with competing priorities
What the job involves
- As the Senior Product Marketing Manager, reporting into the Head of Marketing, you will lead product marketing for the company, working cross functionally with stakeholders from product management, sales, marketing, ops, and the executive team.
- You will have primary responsibility for product positioning and messaging, developing and executing internal and external product launch plans, and creating tight alignment between the EPD organization and the marketing team.
- Market Research & ICP Definition:
- Conduct market research and customer research to understand customer and prospect needs
- Conduct and support market sizing and opportunity analysis to identify new markets and new ICPs
- Track record of using customer centricity to drive marketing and sales impact
- Conduct competitive analysis and leverage competitive insights to inform marketing strategy and enable internal teams
- Product Strategy & Development:
- Collaborate with product, design, and engineering teams to ensure the product development process and product roadmap prioritization aligns with the core needs of our target ICP
- Own the product launch process in partnership with Product Managers to ensure GTM teams, prospects, and customers understand the value of new products and features
- Partner with GTM teams to create strategies that drive growth
- Support the development of pricing and packaging strategies
- Content Creation & Campaign Management:
- Deeply understand how our product supports customers’ business needs
- Write and review product-focused copy to ensure it is accurate, compelling, and aligned with the pain points & needs of our ICP
- Create effective content, including sales materials, case studies, whitepapers, blog posts, and other marketing collateral that supports product positioning and messaging and drives top-of-the-funnel engagement
- Sales Enablement:
- Understand our sales team DNA and equip them with the right level and type of information to sell more effectively, including developing sales tools, trainings, and collateral
- Cross-Functional Coordination & Leadership:
- Coordinate, communicate, and influence cross-functionally (with EPD, sales, customer success, and enablement) to ensure alignment across marketing and company priorities
- Work effectively with executive team to communicate strategy, get alignment and support for critical message and positioning strategies
Our take
Recruiting new staff can be a slow andf frustrating process for HR teams, especially in industries that rely on hourly workers. Roles often need filling quickly, turnover can be high, and managers don't always have time to sit at a desk sorting through applications and emails. So, chasing candidates, scheduling interviews, and keeping people engaged can take hours each week, often delaying businesses , leaving them short-staffed when they need people most.
Workstream is a HR and hiring platform built specifically for hourly workers, with text messaging at the centre of how it works. Instead of forcing candidates to apply through long online forms or emails they may never check, Workstream allows people to apply, communicate, schedule interviews, and even complete parts of onboarding directly through their phone. And for employers, the platform automates most of the hiring process, so managers can source, screen, hire, and onboard staff with ease.
Whilst the company operates in a competitive HR software market, its carved out a strong position by focusing on deskless and hourly workers, a group often overlooked by traditional HR tools. Its growing list of customers also span quick-service restaurants, retail, logistics, and other hourly-heavy industries, and the company has attracted significant investor backing as a result. Competition may remain strong but Workstream's clear focus, steady expansion, and continued product adoption give it a strong foothold in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Health and wellness: We care about the physical and mental health of each of our team members. We offer every employee comprehensive medical, dental and vision plans, and access to a generous number of fully-paid counseling sessions with licensed therapists every year.
- Competitive compensation (and equity): As a company, we have ambitious goals with a high-potential financial upside—and we share that with every employee through competitive market compensation and generous stock.
- Flexible time off: We believe team members do their best work when their life feels balanced. We promote work-life harmony through flexible PTO and paid parental leave.
- Professional development: We believe in becoming 1% better each day. That’s why we offer a quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more.
Company HQ
SoMa, San Francisco, CA
Leadership
Desmond Lim
(Co-Founder & CEO)Prior to co-founding Workstream in 2017, Desmond was a Product Manager at MIT Media Lab and WeChat.
Max Wang
(Co-Founder & CTO)Previously, Max co-founded VC.CN where he served as the CTO for 5 years.
Lei Xu
(Co-Founder & CSO)Lei previously co-founded Emote where he served as the CTO for 2 years. Prior to that, he spent 3 years at Google in Revenue Acceleration and Software Engineering roles.
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