Regional Demand Generation & Campaigns Manager, Papirfly
German Speaker
Office located in Shoreditch, London
Brand management platform
Job no longer available
Brand management platform
201-500 employees
Job no longer available
Office located in Shoreditch, London
201-500 employees
Company mission
To activate 100% brand consistency at every touchpoint.
Role
Who you are
- Degree in Marketing or related
- 7 to 10 years relevant experience for a software or technology provider
- Comfortable with executing, yet capable of also influencing others for joint results
- Exceptional (English) communication skills: must be able to articulate a clear, persuasive argument orally and in writing
- Understanding of modern sales and marketing technology tools like CRM systems and marketing automation system
- Native German speaking is a requirement
What the job involves
- At Papirfly, your ideas are important, your development is a priority, and together, we'll accomplish great things in the realm of brand management
- The importance of creating and managing demand generation through the execution of integrated campaigns has increased dramatically as the focus of B to B marketing is shifting towards engagement creation, contextual marketing and lifecycle marketing
- Papirfly is creating a new regional/country marketing team to execute campaigns through multichannel marketing building on these news trends
- The Manager Regional Demand Generation and Campaigns will be accountable for creating an end to end regional/country marketing plan
- This includes campaign architecture, execution, delivery and measurement across all channels
- Creating the regional/country marketing plan
- Identifying and executing the right mix between Inbound Marketing, Account Based Marketing and Agency (Partner) Marketing
- Planning and executing the go-to-market strategy and marketing calendar, jointly with regional sales and SDR team
- Planning, creating, executing, monitoring, testing and improving performance across all marketing channels for your respective regions: optimising end to end integrated campaigns
- Driving audience segmentation and targeting in line with agreed ideal customer profiles, positioning and use cases
- Developing the content strategy adjacent to the integrated marketing mix of online elements for each stage of the customer journey, together with the story and product marketing team and other regional marketing managers
- Initiate in partnership with the story and product marketing team and design team in the production of bill of materials (BOM's). Including, e-cards, landing pages, white papers, webinars, sales/SDR assets and agency/partner assets. This includes the initial draft creation of selected bill of materials to scale the production of our content and campaign machinery
- In order to be successful, this person must collaborate tightly across the entire marketing, SDR and sales teams and form deep partnerships
- Success will be measured by the effectiveness of our campaigns (ROI) and the achievement of demand generation goals
- Based in London but will be managing the Germany region/country
Salary benchmarks
Our take
Papirfly is a Norwegian brand management platform that helps companies manage, create and distribute their brand assets in a unified and coherent way. The Papirfly platform requires no tech skills and allows marketers, designers, and sales teams to leverage all visual and commercial aspects of a brand in one place and maintain their brand images across every operational wing.
Papirfly was launched in 2000 and has continued to grow, with large investment firm Verdane buying it out in 2022. This buyout provided Papirfly with extensive networks, expertise, and the ability to expand internationally. The latter was also bolstered by Papirfly’s previous merger with UK-based BrandMaster and acquisition of Swedish Meriworks.
After its substantial funding from Verdane, expansion is clearly on the mind of Papirfly. The company already has offices in Europe and America and will use some of its funding to invest in R&D. Whether it expands through acquisitions or organic growth remains to be seen, but with more than 30 Fortune 500 companies including IBM and Pfizer as clients and more than a million users, Papirfly is ripe for growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company HQ
St. Hanshaugen, Oslo, Oslo
Leadership
Walter Leicher
(Group CEO)Previously the CSO at Crownpeak, CGO at Cushman & Wakefield, and EVP of Mergers & Acquisitions/Operating Partner at Aurea Software.
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