Digital Marketing Manager, Amazon
Global Artist Marketing
$69.6-148.8k
Office located in Culver City, CA; Brooklyn, NY
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
$69.6-148.8k
Office located in Culver City, CA; Brooklyn, NY
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 4+ years professional experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 4+ years of professional non-internship marketing experience
- 4+ years professional experience using data and metrics to measure impact and determine improvements
- Advanced experience using Microsoft Excel to manipulate and analyze data
Desirable
- Bachelor's degree or equivalent professional experience
- 5+ years professional project management skills, including the ability to take inputs from a variety of internal and external sources, and maintain up-to-date documentation
- Proven self-starter who has previous professional experience advocating for external customers and internal business lines, while influencing multiple teams without direct authority
- 5+ years professional experience handling multiple complex projects amidst rapidly-changing priorities, while being comfortable dealing with ambiguity
- Proven ability to perform at both strategic and tactical levels, and be successful both as an individual contributor and in a team environment
What the job involves
- Amazon Music is seeking an Digital Marketing Manager to lead integrated go-to-market artist campaign strategies and executions, including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts
- Partner with stakeholders from internal teams to rally resources and development needs
- Develop creative ways to engage artists with Amazon Music
- Partner with stakeholders from the industry to develop artist focused campaigns
- Manage high-impact artist events and campaigns that drive Amazon Music brand awareness
- Mobilize Amazon Music around new album releases, cross-site content initiatives
- Own the Go-To-Market strategy and develop and execute marketing plans for tentpole artist events including responsibility for measuring and analyzing the performance
- Document results and prepare business reviews
- Help define the success metrics and track campaign ROI
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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