Senior Product Marketing Manager, Unity

• 8+ years in Product Marketing or GTM leadership with a clear track record of owning a product line end-to-end
• Proven track record marketing to technical audiences (developers, engineers, or technical artists) and the credibility to win over default-skeptical users
• Direct experience with AI/ML products, plus the technical judgment to separate production-ready capabilities from flashy demos
• Exceptional writing skills. Ability to turn complex tech into crisp, obvious narratives across launch pages, keynotes, or Slack threads with engineers
• Cross-functional leadership in matrixed teams—able to align Product, Sales, and Marketing around a single plan through influence, not authority
• High comfort with ambiguity and early-stage products where strategy evolves and roadmaps shift
• Strong data literacy - Skilled at setting key metrics, interpreting performance signal, and pivoting strategy based on hard data
• Familiarity with Claude Code/Gemini and how to integrate AI to accelerate and enhance your day-to-day work

Desirable

• Positioning & Narrative — Own the positioning architecture for Unity’s AI tools, the plugin ecosystem, and how it integrates into our broader AI story. Translate deep technical capabilities into obvious workflow value, and refresh messaging as tech, competitors, and developer sentiment evolve
• Go-to-Market Leadership — Lead end-to-end GTM for launches, betas, and feature rollouts: tiering, audience targeting, enablement, and launch-day execution. Run honest post-mortems on what actually worked
• Audience & Persona Definition — Define precisely who we're building for—from indie creators to technical directors—and feed those insights back into product decisions, beta cohorts, and roadmap strategy
• Developer Trust & Credibility — Game devs are inherently skeptical of AI. Craft messaging that earns credibility with practitioners instead of hyping past them, partnering with Community and DevRel to meet creators where real discussions happen
• Ecosystem & Partner Marketing — Drive GTM and co-marketing for third-party AI plugins. Make a compelling case for why developers' favorite AI tools should live inside Unity
• Market Intelligence — Track the AI-in-gaming landscape and turn market shifts into sharp positioning and sales enablement—not decks no one opens
• Voice of the Customer — Turn forum threads, interviews, and community feedback into actionable signal that directly influences product roadmap, pricing, and packaging
• Enablement & Content — Equip Sales, Success, and Support with clear pitch decks, battlecards, and objection handlers. Partner with Content marketing on launch assets and developer-facing thought leadership
• Success Metrics — Partner with Product and Analytics to set clear targets—adoption, activation, retention, and qualitative sentiment—and hold the team accountable to them