Paid Search Specialist, Centerfield

• Bachelor's Degree preferred but not required
• Minimum 1-2 years of experience creating, managing, and optimizing Paid Search campaigns
• Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables
• Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.)
• Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates
• Highly analytical mindset - you're comfortable digging into data, questioning what the numbers are telling you, and turning insights into action
• Entrepreneurial spirit is a must - you take initiative, move with urgency, and treat every campaign like it's your own. Bonus points if you've run a side business, freelanced, or built something on your own, we love people who know what it means to have skin in the game
• Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
• Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities at once
• An independent worker with strong time management and organization skills

Desirable

• Centerfield is looking for a talented Specialist, Paid Search to join our team. In this role, you will work closely with our Media Buying team to learn best practices for managing Pay-Per-Click (PPC) campaigns
• You will support the launch, maintenance, and optimization of PPC campaigns, including ad scheduling, tracking, reporting, and performance optimization
• Paid Search Specialists play a key role in supporting Centerfield’s Media Buyers with both pre- and post-campaign activities
• You will be responsible for coordinating campaign traffic, monitoring advertising campaign delivery, and assisting with ongoing campaign maintenance to help ensure successful performance and execution
• Help identify and resolve issues that negatively impact campaigns
• Bid management, account architecture, and day-to-day monitoring of campaign performance
• Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords
• Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed
• Excellent organizational skills and the ability to juggle multiple responsibilities at once
• Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking
• Extract campaign data and generate reports that summarize campaign performance
• Create and interpret performance reports to provide actionable insights
• Help execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization