Senior Marketing Manager, Meltwater

Global Partnerships

CA$92-115k

OTE

CA$80-100k

BASE

+ 15% annual bonus paid in quarterly instalments [subject to the terms of the applicable bonus plan]

Asana

Senior level

Toronto

Office located in Spadina Ave, 6th floor, ON

Media, social & consumer intelligence

Job no longer available

Media, social & consumer intelligence

1001+ employees

B2BArtificial IntelligenceMarketingDigital MediaSaaSSocial Media

Job no longer available

CA$92-115k

OTE

CA$80-100k

BASE

+ 15% annual bonus paid in quarterly instalments [subject to the terms of the applicable bonus plan]

Asana

Senior level

Toronto

Office located in Spadina Ave, 6th floor, ON

1001+ employees

B2BArtificial IntelligenceMarketingDigital MediaSaaSSocial Media

Company mission

To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.

Job

Company

Role

Who you are

This role requires a strategic, self-starter mindset with the ability to confidently collaborate with executives, partners, and cross-functional teams
The ideal candidate brings strong project management skills, a track record of executing high-impact partner marketing campaigns, and deep experience in partner marketing
6 years of experience in marketing, with at least 3+ years focused on partner marketing in the tech industry
Proven success in developing and executing partner marketing programs that drive measurable growth
Strong organizational and project management skills, with the ability to manage multiple initiatives in a fast-paced environment
Excellent communication skills, with confidence in engaging executives and external stakeholders
Experience working cross-functionally with creative, content, digital, and sales teams
Proactive, self-starter attitude with a solutions-oriented approach
Familiarity with project management tools (e.g., Asana) is a plus

What the job involves

We’re seeking a highly motivated, senior-level Marketing Manager, Global Partnerships, to join our Corporate Marketing team
This individual will take ownership of the partnership marketing strategy, co-marketing initiatives with our partner ecosystem, driving programs that expand reach, generate demand, and strengthen Meltwater’s global presence
Lead the strategy, development, and execution of marketing campaigns with ecosystem partners, including social media, blogs, events, webinars, content collaborations, and more
Surface and assess marketing opportunities that expand partner reach, accelerate joint GTM initiatives, and deliver measurable business impact
Ensure campaigns are aligned with Meltwater’s global brand strategy, business objectives, and wider partnership goals
Work closely with executives, sales, partnerships, and product marketing to build and activate partner-driven programs
Work closely with the Content and Design teams to support the development of joint partner content, thought leadership, and success stories
Serve as the primary marketing liaison to global partner stakeholders, managing relationships and ensuring marketing commitments are delivered on time
Own end-to-end project management of co-marketing initiatives, including timelines, deliverables, and stakeholder alignment
Track, analyze, and report on campaign effectiveness, providing actionable insights to optimize future initiatives
Ensure all programs adhere to Meltwater’s brand guidelines while adapting creative assets to resonate with partner and regional audiences
Support the development of joint partner content, thought leadership, and success stories that elevate Meltwater’s global reputation

Our take

Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, allowing companies to make more informed marketing and operational decisions.

Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.

Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

3% employee growth in 12 months

Glassdoor (3.7)

Company

Funding (2 rounds)

Dec 2023

$65m

GROWTH EQUITY VC

Mar 2019

$175m

GROWTH EQUITY VC

Total funding: $240m

Company HQ

Financial District, San Francisco, CA

Leadership

John Box

(CEO)

A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.

Salary benchmarks

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