Senior Paid Media Analyst, Red Ventures
AllConnect
$100-130k
More information about location
4 days a week in office
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$100-130k
More information about location
4 days a week in office
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Are you passionate about paid media, the PPC industry, and scaling businesses through user acquisition growth?
- Analysts with a passion to use world-class experiences and economics to drive profitable paid media campaigns
- At least 3-6 years of experience of data-driven marketing with experience directly driving towards down-funnel user acquisition preferred
- Strong analytical background specifically in marketing with robust SQL skills. Ability to identify marketing trends and improve performance through optimization
- Ability to collect, mine, and manipulate data from disparate data sources with a willingness to dig deeper and understand the process that creates data
- Significant experience in SEM required with experience in other channels (e.g. Social) preferred
- Experience working with UX and creative teams to optimize user journey on landing pages is a plus
- Direct management of younger talent is a plus with an opportunity to have a team grow around you
- Self-starter with willingness to drive the business forward and take ownership of tasks, tactics, and strategy. Flexibility with evolving strategy a must
- Outstanding communication skills at all levels of the marketing and product organizations. You will work with internal teammates at all levels from Analysts to Senior Leaders in addition to owning the relationships with partners and external vendors
What the job involves
- We are looking for world-class paid media talent to help us grow our Allconnect broadband marketplace within our Home vertical by optimizing existing accounts, launching new partnerships, and expanding into additional channels
- We are looking to take our paid media strategy to new heights with a multi-channel strategy, robust data tracking and analytics focus, and world-class user journeys
- Create and execute innovative paid media campaigns focused on driving user acquisition at scale working with both internal and external stakeholders
- Manage the strategic vision and execution of campaigns across SEM while generating the investment cases for Social and other platforms
- Analyze and provide recommendations to scale campaigns quickly and profitably
- Translate a complex competitive landscape into actionable insights on which the team can execute
- Work with external vendors to amplify your impact and drive results at scale
- Get deep into the data and tracking of our campaigns helping our team build a sustainable paid media platform
- Use tools like SQL, LLMs, Hightouch, and Python to dive deeper into the data, understand our paid media tracking, apply different attribution models, and design experiments to optimize performance and drive incrementality
- Collaborate with Customer Experience and Product teams to optimize user journeys on paid media landing pages
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company HQ
Indian Land, SC
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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