CRM Manager, Collecting Cars
More information about location
5+ days a week in office (Parsons Green, London)
Online marketplace group for collectible cars, automobilia & watches
Open for applications
Online marketplace group for collectible cars, automobilia & watches
21-100 employees
Open for applications
More information about location
5+ days a week in office (Parsons Green, London)
21-100 employees
Company mission
To become the home of the global collector.
Role
Who you are
- Proven experience in a CRM or lifecycle marketing role, ideally in a digital marketplace or e-commerce environment
- Demonstrated success in driving customer retention and engagement through strategic CRM initiatives and journeys, which ties back to revenue contribution
- Strong understanding of CRM platforms, customer segmentation, journey building, and automation
- Ability to work cross-functionally and communicate effectively with technical and non-technical teams
- Experience managing and developing direct reports
- Customer-first mindset with a passion for delivering relevant and engaging experiences
- Analytical thinker with strong commercial acumen to use data to guide decisions
- Experience with Salesforce Marketing Cloud or similar is a plus
What the job involves
- We’re seeking a commercially minded, data-driven CRM Manager to own and optimise the customer lifecycle across both our platforms
- You’ll be responsible for building and executing CRM strategies that drive user activation, retention , and engagement, guiding customers from first touch through to becoming active sellers and repeat buyers
- Success metric stretches from engagement through to contribution towards the bottom line
- This cross-functional role sits at the intersection of marketing, product, sales, and development, requiring a proactive individual who thrives in a fast-paced, collaborative environment
- You’ll lead the planning and implementation of multi-channel journeys (primarily email), working closely with an Email Specialist under your management
- Develop and own the CRM strategy across Collecting Cars and Watch Collecting, supporting both seller and buyer journeys
- Design and implement personalised onboarding, reactivation, and retention campaigns to drive conversion and lifetime value
- Own customer journey mapping and segmentation strategies to identify and act on opportunities across the funnel
- Collaborate with product and development teams to integrate CRM touchpoints seamlessly across the platforms
- Work with the sales team to support lead nurturing and pipeline activation efforts
- Use data and analytics to drive decisions, test hypotheses, and optimise campaign performance
- Adopt AI tools where applicable to help deliver more personalised, predictive, and automated customer experiences
- Be the internal customer advocate, championing customer needs and behaviours in decision-making processes
- Manage and mentor an Email Specialist, ensuring best practices are maintained across all campaigns
- Monitor and report on CRM performance and KPIs for campaigns and initiatives, stretching from engagement metrics to revenue
- Evaluate and manage CRM tools and platforms; Salesforce Marketing Cloud experience is a bonus but not essential
Salary benchmarks
Our take
Sites like Autotrader and Motors.co.uk were quick to transpose the e-commerce model to used car sales. For the classic car sector, however, the process has changed little, still depending largely on in-person auctions. The Collecting Group is an online auction house group that’s taking advantage of this gap in the market, and it’s making big waves.
It’s a 24/7 global marketplace that connects global customers with sellers of classic, iconic, and collectible cars, and charges just a fraction of the fees levied by more traditional auction houses. The model took off fast: in 2020, just one year after launch, car sales on the platform topped £45M.
Following the success of the founding business, in 2021 the company expanded to offer a watch collecting platform too. Backed by the expertise of The Collecting Group, the watch collecting auction platform was able to surpass £10M sales in just 10 months.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- 25 days holiday (plus bank holidays)
- Private Health insurance for you and your family via Vitality
- An annual £300 Learning & Development budget
- The opportunity to attend amazing automotive and watch events
Company values
- We've got each others' back
- We care about the Collector
- We know our Sh*t
- The golden rule: We throw rockets through walls
Company HQ
Parsons Green, London, UK
Leadership
Edward Lovett
(CEO & Founder)Previously spent a spell working in upper price sales at Foxtons, before working for over a decade as director and principal dealer at the Dick Lovett Group. Is also an owner at International Collectibles and a founder at online auction platform Watch Collecting.
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