CRM Manager, The Collecting Group
More information about location
5+ days a week in office (Parsons Green, London)
The home of the global collector
Open for applications
The home of the global collector
101-200 employees
Open for applications
More information about location
5+ days a week in office (Parsons Green, London)
101-200 employees
Company mission
To make it easy to buy and sell unique and sought-after items worldwide.
Role
Who you are
- Proven experience in a CRM or lifecycle marketing role, ideally in a digital marketplace or e-commerce environment
- Demonstrated success in driving customer retention and engagement through strategic CRM initiatives and journeys, which ties back to revenue contribution
- Strong understanding of CRM platforms, customer segmentation, journey building, and automation
- Ability to work cross-functionally and communicate effectively with technical and non-technical teams
- Experience managing and developing direct reports
- Customer-first mindset with a passion for delivering relevant and engaging experiences
- Analytical thinker with strong commercial acumen to use data to guide decisions
- Experience with Salesforce Marketing Cloud or similar is a plus
What the job involves
- We’re seeking a commercially minded, data-driven CRM Manager to own and optimise the customer lifecycle across both our platforms
- You’ll be responsible for building and executing CRM strategies that drive user activation, retention , and engagement, guiding customers from first touch through to becoming active sellers and repeat buyers
- Success metric stretches from engagement through to contribution towards the bottom line
- This cross-functional role sits at the intersection of marketing, product, sales, and development, requiring a proactive individual who thrives in a fast-paced, collaborative environment
- You’ll lead the planning and implementation of multi-channel journeys (primarily email), working closely with an Email Specialist under your management
- Develop and own the CRM strategy across Collecting Cars and Watch Collecting, supporting both seller and buyer journeys
- Design and implement personalised onboarding, reactivation, and retention campaigns to drive conversion and lifetime value
- Own customer journey mapping and segmentation strategies to identify and act on opportunities across the funnel
- Collaborate with product and development teams to integrate CRM touchpoints seamlessly across the platforms
- Work with the sales team to support lead nurturing and pipeline activation efforts
- Use data and analytics to drive decisions, test hypotheses, and optimise campaign performance
- Adopt AI tools where applicable to help deliver more personalised, predictive, and automated customer experiences
- Be the internal customer advocate, championing customer needs and behaviours in decision-making processes
- Manage and mentor an Email Specialist, ensuring best practices are maintained across all campaigns
- Monitor and report on CRM performance and KPIs for campaigns and initiatives, stretching from engagement metrics to revenue
- Evaluate and manage CRM tools and platforms; Salesforce Marketing Cloud experience is a bonus but not essential
Salary benchmarks
Our take
The market for collectibles is booming. Traditional auction houses are being replaced by digital alternatives, and around the world, collectors are moving online to look for trusted platforms to buy and sell unique items. And as more see collectibles as not just a hobby but as serious investments, the demand is only going to keep growing.
The Collecting Group, known as "the home of the global collector" houses specialist platforms, Collecting Cars and Watch Collecting, that make buying and selling easy and exciting. Whether it's a rare Porsche or a vintage Rolex, the company brings together serious buyers and sellers from over 120 countries.
And in just five years, The Collecting Group has grown fast (and shows no signs of slowing down). With over $1B in global sales and over 350,000 registered users, it's really has earned its title as the home of the global collector. Now, the company is looking to expand into new categories and international market, and with momentum on its side, it will surely see even more success for years to come.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company values
- We care about the Collector: The collector is the heart of everything we do. We're not just facilitating transactions; we're connecting enthusiasts with their dream cars and watches. We understand the thrill of the hunt and the satisfaction of acquiring something special. From curated selections to professional photography, we prioritise the collector's journey every step of the way. We're building a community where collectors feel valued, respected, and connected
- We've got each others' back: We're more than colleagues; we're a team of passionate individuals who support each other. We encourage collaboration, sharing ideas and tackling challenges together. Everyone’s voice is valued, we see this as the cornerstone of our internal culture
- We know our Sh*t: We're not just enthusiasts; we're experts. Our team comprises seasoned professionals with deep market knowledge, technical expertise, and a genuine passion for the industry. Collectors come to us not just for a platform, but for insights, guidance, and access to the best pieces. We're committed to staying ahead of the curve, constantly expanding our knowledge, and providing unparalleled expertise to our community
- The golden rule: We throw rockets through walls: Yes, we really did throw a rocket through a wall. A real, auction-purchased rocket. It was the start of our expansion, literally breaking down barriers. Now, “throwing rockets through walls” is our metaphor for how we approach business. We’re not afraid to take risks and push the boundaries of what’s possible. This bold approach fuels our growth and ensures we're always delivering the best possible experience for our customers
Company HQ
Westminster, London, UK
Leadership
Edward Lovett
(Founder & CEO)Previously spent a spell working in upper price sales at Foxtons, before working for over a decade as director and principal dealer at the Dick Lovett Group.
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