VP of Product Marketing, Maven Clinic
$230-270k
You will also be entitled to receive stock options
Virtual clinic for women's and family health
Job no longer available
Virtual clinic for women's and family health
501-1000 employees
Job no longer available
$230-270k
You will also be entitled to receive stock options
501-1000 employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- Experience in product marketing leadership roles, with a track record of successful product launches
- Demonstrated success developing and executing go-to-market strategies for multiple product lines across industries and geographies
- An evidence-based approach that drives thoughtful program decisions based on market sizing
- The ability to translate that thinking into effective marketing strategies and campaigns as well as effective sales enablement assets, and guide and mentor the team into this approach
- Experience building and leading marketing teams
- Strong understanding of product positioning, messaging, and storytelling
- Ability to translate complex technical concepts into compelling customer-focused messaging
- Experience with pricing strategies and packaging frameworks
- Exceptional communication skills
- Strategic mindset with solid analytical capabilities
- Industry depth (experience in B2B, Healthcare, SaaS, or technology industries is a plus)
- History of collaborative leadership and cross-functional team partnership
- Empathetic approach to both customer needs and team management
- Passion for innovation in healthcare and improving women's health outcomes
- Values-driven leader who prioritizes impact, integrity, and rapid testing/sizing/analysis
- Adaptable problem-solver who thrives in fast-paced startup environments
- Demonstrated commitment to creating an environment where diverse perspectives are valued
What the job involves
- As our Vice President of Product Marketing, you will lead a dynamic team of marketing professionals and be responsible for crafting and executing our go-to-market strategy, messaging, and product positioning
- You'll play a pivotal role in telling our story to the world and ensuring our products resonate with our target audiences
- This role reports directly to the Chief Marketing Officer and involves close collaboration with Product, Sales, Clinical Research and Customer Success teams
- Develop and execute comprehensive go-to-market strategies for new and existing products
- Bring a strategic revenue focus that balances pipeline creation with deal size optimization and increased win rate
- Help create a team charter that is able to craft narratives and connect them to business metrics
- Prioritize voice-of-customer research and can translate complex healthcare needs into compelling value propositions that resonate with multiple stakeholders
- Lead a small but mighty team of product marketing professionals, including product marketing managers, market researchers, and competitive intelligence specialists
- Establish clear positioning, messaging frameworks, and value propositions that differentiate our products in the marketplace
- Oversee product and market research to identify opportunities, validate messaging, and optimize product-market fit
- Create systematic new product introduction processes and playbooks based on established frameworks, adapting this guidance to meet our product, engineering and marketing needs
- Guide pricing and packaging strategies to maximize market penetration and revenue
- Collaborate with cross-functional teams to ensure seamless product launches
- Analyze market trends, competitive landscape, and customer needs to inform strategic decisions
- Mentor and develop product marketing team members to foster growth and excellence
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its online pregnancy, fertility, and pregnancy clinic gives users holistic care. The digital health model delivered by Maven is intended to make healthcare services more accessible: it aims to support those that have been marginalized by the traditional health care system.
This means that Maven forms part of the global digital health market; a burgeoning sector of the Internet economy. Many companies are already delivering digital healthcare solutions: rivals to Maven include Doctor On Demand, Heal, Pager, 98point6 , K Health, Lemonaid, MDLIVE, First Stop Health and HealthTap. However, Maven's focused on marginalised groups is what sets it apart.
Maven has received significant funding as it continues to address areas of underrepresented healthcare coverage, such as treatment of postnatal depression. As the company grows, Maven will use this new funding to continue to personalise its platform and enhance its service's cultural flexibility, increasing its support networks across all stages of family and reproductive life. Recent examples of expansion is new product offering for personalised support for those trying to conceive naturally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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