Lifecycle Marketing Lead, Wagmo
$115-145k
+ Equity
More information about location
Pet insurance and wellness plans
Be an early applicant
Pet insurance and wellness plans
21-100 employees
Be an early applicant
$115-145k
+ Equity
More information about location
21-100 employees
Company mission
To bring pet parents the confidence they need to give pets the care they deserve.
Role
Who you are
- If you love refining marketing programs, leveraging data for growth, and working cross-functionally in a fast-moving environment, this is the role for you
- You are a strategic yet hands-on lifecycle marketer who thrives in fast-growing environments. You excel at building programs from the ground up, enhancing existing initiatives, and creating scalable systems that drive engagement. You have a passion for using data to craft meaningful customer experiences and deliver measurable business impact
- 6+ years in B2C lifecycle marketing, including ownership of email, push, in-app messaging, SMS, and direct mail campaigns. B2B2C experience a plus
- Extensive experience with CRM and email marketing platforms required, with a strong preference for candidates who have worked with Klaviyo. Experience with additional platforms such as Iterable, Braze, or similar is a plus. A strong focus on audience segmentation and testing is essential
- Fluent in setting up test/control groups, analyzing cohort behavior, and interpreting campaign performance beyond top-line metrics using tools like GA4, tableau, or Looker to make strategic recommendations
- Experience executing co-branded or partner activation campaigns
- Creative mindset and ability to develop high-performing creative in partnership with design teams, balancing brand voice with conversion goals
- Highly collaborative and adaptable, able to thrive in a fast-moving startup environment
- Proven ability to partner with data and engineering teams to implement data-informed lifecycle programs
- Proficiency in creating queries (e.g., basic SQL or Looker/Tableau report building), using data layers for campaign logic, and troubleshooting data issues
- Experience setting up complex logic-based automations, integrating CRM tools with CDPs or internal data sources via API, and ensuring end-to-end QA
What the job involves
- As Lifecycle Marketing Lead, you’ll own and execute consumer marketing programs that drive customer adoption, engagement, and growth through lifecycle marketing
- Reporting to the Director of Marketing, you’ll be responsible for optimizing Wagmo’s pet parent customer journey from first touch through retention
- You will play a strategic role by owning the development of the customer journey, and executing programs to drive deeper engagement with the customer to increase retention and revenue growth
- This high-impact, hands-on role requires a marketer who thrives in both strategy and execution, with a strong analytical mindset to test, optimize, and improve performance
- Develop and execute Wagmo’s lifecycle marketing strategy to onboard and educate new users, drive product usage and adoption, and convert leads into active customers
- Manage end-to-end lifecycle marketing programs across email, SMS, direct mail, and other channels to nurture pet parents throughout their journey with Wagmo
- Partner with the design team to develop compelling creative assets, ensuring messaging and visuals align with campaign objectives and brand guidelines
- Use data-driven insights to segment audiences and tailor messaging based on user behavior, lifecycle stage, and partner source
- Design and execute A/B tests to continuously optimize for engagement, usage, and conversion
- Measure and analyze campaign performance using Tableau, GA4, and other tools, providing actionable insights and recommendations for improvement
- Ensure data integrity and completeness in lifecycle campaigns by collaborating closely with Product, Data, and Engineering teams to troubleshoot discrepancies and align tracking
Our take
Wagmo is a pet wellness company with a tech-first approach, designed to cater to the needs of new pet parents with a range of wellness and insurance plans.
The company provides two primary pet health plans: Wagmo Insurance for emergency care and Wagmo Wellness for routine pet maintenance. Backed by the National Speciality Insurance Company, Wagmo connects pet parents with budgeting tools, reliable veterinary care providers, and trustworthy advice, ensuring pets receive the care they deserve. These are provided to individuals on subscription or as a employee benefit through the workplace.
The Wagmo-Rover partnership marks a significant stride in Wagmo's mission to improve pets' and owners' lives. By teaming up with the largest online pet care marketplace, Wagmo expands its influence, granting discounted access to top-tier pet care for partner organization employees. This collaboration underscores Wagmo's commitment to responsible pet care and signals a bright future, as the company continues to innovate and collaborate to meet global pet owners' evolving needs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2023
$8.9m
EARLY VC
Jul 2021
$12.5m
SERIES A
Total funding: $24.4m
Company benefits
- Equity in the company
- Company paid medical premiums for employee-only plan (3 out of 4 medical plans)
- Dental, vision, voluntary life, short term disability and long-term disability
- Commuter assistance
- Company paid Wagmo pet wellness and insurance plans through monthly reimbursement
- Unlimited paid time off
- 12 weeks parental time off
- 401k
- Company wide open feedback model
Company HQ
Greenwich Village, New York, NY
Leadership
Christie Horvath
(Co-Founder & CEO)Graduated from Harvard Business School with a Master of Business Administration. Served as the Vice President of BlackRock for 6 years before founding Wagmo.
Alison Foxworth
(Co-Founder)Graduated from The Wharton School with a Master of Business Administration. Previously worked in Advisory Services and Financial Insurance at BlackRock. Also served as the Director at Garrison Investments Group.
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