Senior CRM Lifecycle Marketing Manager, Inkitt
$147-190k
Reader-powered book publisher
Open for applications
Reader-powered book publisher
201-500 employees
Open for applications
$147-190k
201-500 employees
Company mission
To build a world-class platform to shine a light on phenomenal stories, and eventually develop theses stories into movies, TV shows, merchandise, video games, or even them parks.
Role
Who you are
- Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth
- Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale
- You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact
- Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps
- Knowledge of SQL and ability to make your own queries
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams
- You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results
- You move fast and are willing to roll up your sleeves and do it yourself to get the job done
- Autonomous
- Bring solutions instead of problems
- Highly data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
What the job involves
- We are looking for a top-tier Senior CRM Lifecycle Marketing Manager who is both a strategist and a hands-on executor, to drive exceptional revenue growth for our flagship apps, Galatea and CandyJar
- This role is tailor-made for a CRM expert who thrives on data, analytics, and automation
- You’ve mastered the advanced features of platforms like Iterable—going beyond high-level analytics to build sophisticated customer segmentation and automated, personalized lifecycle flows that drive revenue
- You will lead the charge in analyzing current CRM data, testing customer segmentation, and planning and executing cutting-edge lifecycle campaigns that deliver personalized experiences and turn installs into loyal, paying subscribers
- Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and CandyJar. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive revenue
- Behavioral Segmentation & Content Targeting: Analyze user behavior and content performance data to define sophisticated audience segments. Leverage these insights to determine the optimal messaging and content strategy for each cohort, ensuring highly relevant and personalized touchpoints
- Campaign Planning & Execution: Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, and drive renewals and winbacks
- Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives
- Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior
- A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact
- Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness
- Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective
Our take
The current publishing industry makes it very difficult for breakout authors to achieve success. Furthermore, publications are often based off subjective opinions of those in the industry, and potential readers have no input in the matter, despite them being the force that will drive a book's success.
Inkitt takes a different approach to publishing in order to give writers a fairer chance of success. The company allows writers to submit their stories onto the website where readers have free access to read anything posted. Using an algorithm, Inkitt then determines which stories have the most reader engagement, and based on this information, decides which to take to official print and publication.
Several rounds of funding to the sum of more than $100M have allowed Inkitt to invest more in its algorithm and technology and open offices in San Francisco. It's also looking to expand into more mediums such as video content and audiobooks, with a long-term aim of building a media empire akin to Disney. Though there's a long way to go for that lofty aim to come to fruition, Inkitt has already attracted 33M users and published dozens of bestsellers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2024
$37m
SERIES C
Oct 2021
$59m
SERIES B
Total funding: $118m
Company benefits
- Comprehensive Health Plans including Fitness Classes
- Expat integration support
- Free lunches in the office
- Professional Coaching for Everyone + unlimited self-development book budget
- Regular social events
- Dog-friendly office
Company HQ
China Basin, San Francisco, CA
Leadership
Ali Albazaz
(Founder & CEO)Founder and CEO of Fünfi and then joined moviepilot as a Javascript developer. After this, Albazaz freelanced as a Javascript developer for six years.
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